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  1. In Web 3.0 terms, today is 1995

    is stark – they are worlds apart. Crypto and NFTs are leading the Web 3.0 charge That may be how ...

    Joel Harrison - 10/11/2022 - 16:43

  2. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    – business transformation. The free-of-charge initiative enables users beyond Salesforce’s customer base ...

    Jonathan Turner - 20/07/2022 - 09:29

  3. So you think you’re mature? Let’s see…

    charge of processes, such as inputting data and going with your gut when it comes to making decisions. ...

    Harriet Durnfor... - 12/05/2022 - 08:48

  4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    are on the line-  “big ticket items” come with lots of “skin in the game”, the process is highly charged ...

    Sue Mizera - 25/04/2022 - 09:55

  5. Super-charged lead generation: How to drive more ROI from your enquiries

    Customer experience Customer insight Digital Websites Master- Strategy & Evolution Channel Customer success CX Even when business confidence is at a low, marketers are still under pressure to maximise ROI from their spend and pursue every lead – no ma ...

    Kate Cox - 26/04/2022 - 09:01

  6. The market profiling fundamentals you need to know

    in International Business and was previously in charge of a global demand generation team). Furthermore, ...

    David Rowlands - 14/02/2022 - 09:40

  7. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    are on the line-  “big ticket items” come with lots of “skin in the game”, the process is highly charged ...

    Sue Mizera - 22/02/2022 - 12:26

  8. Account-based strategies in Europe: What’s the status quo, and who’s leading the charge?

    ABM Digital Marketing automation Demand generation Download this now Account-based strategies have been all the rage for a few years now, but how do they differ across EMEA? We spoke to several senior marketers across Europe to understand the maturity of ...

    Daniela fernandes - 15/03/2022 - 10:24

  9. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    are truly leading the charge in terms of innovative marketing in the technology sector. So, what qualifies ... technology marketing. We want to identify and celebrate the people who are truly leading the charge in terms ...

    David Rowlands - 01/10/2021 - 12:38

  10. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    in companies being considered for more tenders, closing deals faster and earning the trust needed to charge ...

    Lucy Gillman - 07/10/2021 - 17:32

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