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  1. Marketing to SMEs: are your tactics small business savvy?

    the cheapest option. Our experience tells us that they also place value in ease of transaction, highly-rated ... likely to choose the best they can afford than the cheapest they can get away with (79% of SMEs buy ... the best they can afford not the cheapest they can get away with, according to CEB Globa). 3. Stay visible ...

    Emma Crofts - 19/01/2018 - 12:17

  2. Online Marketing Fails to Educate Customers on the Dangers of Self Assembly

    Digital Buyers who are drawn into adverts for the cheapest products are not receiving the customer ... and entrepreneurs are searching every page of the internet in an effort to find the cheapest products, not only do ... online might not be the cheapest but they can ensure that an oven or boiler is installed safely. Looking ...

    Jonathan Skinner - 16/06/2013 - 22:51

  3. Price Discounting in a Recession- Knee jerk reaction or considered strategy?

    An additional giveaway? The options are many. Build customer loyalty – the cheapest business to get ... strategy? Only one person can be the cheapest. Do you want that to be you? The easiest thing for your ... appeared to be the cheapest? They’re gone.   Sales figures for the UK High Street showed a minor increase ...

    Nick Baldock - 12/12/2011 - 16:07

  4. Mapping the road across a smooth B2B customer experience journey

    from commercial brands, B2B can make for a proper experience as opposed to providing the cheapest ...

    Robert Green - 02/05/2018 - 14:00

  5. How can professional services firms adapt to changing client needs?

    not be the cheapest – it doesn’t need to be. If you give genuinely valuable strategic advice, based on data-driven ...

    Peter Carr - 05/04/2019 - 09:23 - 1 comment

  6. B2B Writers: Why, How and Where to Find Them

    not just the cheapest deal. Yes, you keep your budget in mind, but it does not mean that you should hire ... the cheapest copywriter at the market. Some of them are ready to help you for low prices, but you can't ...

    Mike Hanski - 22/10/2014 - 11:40

  7. Everything you need to know about neuromarketing in B2B

    the cheapest alternative would be a focus group – or eye-tracking study – although neither would be classed ...

    Jess Pike - 18/11/2016 - 15:03

  8. Why Create a Facebook Business Page

    is one of the cheapest marketing mediums that you can find. Regardless of the reputation and standards ...

    Morris Anderson - 07/10/2015 - 08:51

  9. HOW TO: Facilitate online purchases

    benefits of transacting with you, should it be the case that you aren’t the cheapest provider. 3. Tell ... where you might possibly not be the cheapest option? You need to make sure your site offers a constant ...

    Victoria Clarke - 11/10/2012 - 11:51

  10. HOW TO: Facilitate online purchases

    with you if you aren’t the cheapest provider. 3. Drip-feed value Even after customers have, hopefully, ... especially in situations where you might not be the cheapest option? You need to make sure your site offers ...

    Anonymous (not verified) - 16/01/2013 - 09:30


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