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  1. People or personas? What B2B marketing can learn from B2C

    – think about a product intended for children (who need to desire it, nag for it, and enjoy it), ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  2. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    justifications and emotional pathways. This is especially true if offerings involve children or issues of health, ...

    Sue Mizera - 25/04/2022 - 09:55

  3. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    justifications and emotional pathways. This is especially true if offerings involve children or issues of health, ...

    Sue Mizera - 22/02/2022 - 12:26

  4. 7 predictions for B2B customer experience in a post-pandemic world

    and children pestering parents during video calls. B2B firms have realised that the organisations they’re ... taking the dog for a walk and watching their children play football at the weekends. The more B2B ... with dogs barking, deliveries arriving and children pestering parents during video calls. B2B firms have ...

    Ryan Higginson - 17/06/2021 - 14:26

  5. Kate Owen on how multifaceted ABM can be applied across higher education

    the definition of ‘accounts’?,” Kate laments. She even goes so far as to suggest that children choosing schools ...

    David Rowlands - 19/10/2021 - 16:26

  6. HP, Intel and Movidiam create art-inspiring campaign about remote work

    a Children’s Bafta win and Lovie Award. Movidiam, Intel and HP felt his appealing art style, ability to speak ... including a Children’s Bafta win and Lovie Award. Movidiam, Intel and HP felt his appealing art style, ...

    Kavita Singh - 10/02/2021 - 14:12

  7. Stein IAS release children’s Christmas book to help support homeless families over festive period

    General B2B marketing Marketing agency Stein IAS has unveiled a new children’s book and animation ... by Stein IAS, aims to highlight the importance of empowering and supporting homeless children. In NYC, ... this amounts to 23,000 homeless children sleeping in shelters each night. Donations will help Win, New York ...

    Rebecca Ley - 10/12/2018 - 16:07

  8. How’s your corporate culture going? Is it maybe time for an audit?

    is mission-driven, customers know the difference-- is a fine balancing act. As with children, it means offering ... act. As with children, it means offering « part roots, part wings, » but always under a watchful eye. ...

    Sue Mizera - 10/03/2021 - 16:59

  9. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    of reasons, some of which are discussed below, many people – particularly those with school-age children ... children – have struggled with lockdown and are eagerly anticipating their return to the office. However, ...

    Iain Halpin - 01/06/2021 - 14:07

  10. Awards case study: How CACI created £1.6m in sales pipeline by encouraging prospects to walk in the shoes of young offenders

    and contributed more than £1m to the company's pipeline Summary The CACI Children and Young People division ... and £1.6m added to the sales pipeline. CAN WE DO THINGS DIFFERENTLY? About CACI CACI Children and Young ... on children and young people’s needs. Their integrated case management and applied analytics applications ...

    Paul Snell - 28/11/2019 - 16:23

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