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  1. A linguistic exploration of the name Propolis

    in a name? A rose by any other name would smell as sweet," offered Shakespeare. Nomen est omen, claimed ... repair or plug crevices In their hives on behalf of their communities.  Some sources even claim ...

    Sue Mizera - 15/12/2021 - 09:24

  2. How to realise the full potential of sustainability marketing

    are also wary of greenwashing, which means claiming false or superficial environmental, social ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    earlier this year, some companies were called out for claiming to be LGBTQ+ allies during Pride, and yet, ... this is obviously an extreme example, but there are countless examples of companies claiming X in one country ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  4. 11 words to delete from your B2B copy

    better disposed towards your offer. I won’t claim retiring these 11 words will transform your marketing ...

    David McGuire - 18/11/2021 - 16:34

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    As this is admittedly a  big  claim, we wanted to put our initial theories and hypotheses to the test. We set out ...

    Sue Mizera - 19/11/2021 - 09:34

  6. Is this the end of the B2B whitepaper?

    Salesforce’s claim that whitepapers are “no longer interesting”. “The report of my death ... a marketer publicly declares something is “dead” or “king”, it’s sensible to take the claim with a ladle ... Check out Propolis today! B2B copywriter David McGuire examines Salesforce’s claim that whitepapers ...

    Kavita Singh - 18/08/2021 - 17:25

  7. The 360-degree customer view: What does it mean and how can you actually achieve it?

    it a lot, but, to some extent, marketers are still wrapped up in customer acquisition,” Dayle claims. “And ... should not just refer to an obsession around acquiring new customers, Dayle claims. Rather, it should ... think a lot of organisations don’t know what that means,” Dayle claimed. For Dayle, it comes down ...

    David Rowlands - 04/11/2021 - 11:22

  8. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    has been about since it was founded,” he claims. “We’re really going to stick with what we know we do ... a continuation down this path. This shift, Matt claims, will continue to occur in parallel with a gradual move ...

    Lucy Gillman - 08/10/2021 - 10:04

  9. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    claims, as companies need different views and different experiences. This serves the two-fold benefit ... in at your company,” Bonnie claims. "It can't just be competency-led. It's also got ...

    Lucy Gillman - 01/10/2021 - 09:45

  10. Five questions to help pinpoint your brand identity

    translate into your business. At Patient Claim Line, our main objective is to make the claims process ... a medical negligence claim. It is because of this that our website is geared up for easy and efficient ... might be considered more dynamic. At Patient Claim Line, our brand colours are associated with safety ...

    Charlotte Hartley - 23/09/2021 - 11:08


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