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  1. News: Cyance announces three accredited partners in Modern, Clarify and Gilroy

    than 50%. Modern uses Cyance intent data to cluster accounts and content around customised keywords ...

    Kavita Singh - 28/05/2021 - 14:49

  2. Why you’re writing about sustainability wrong

    8 clusters of clichés that represent the most common culprits of Stock Sustainability: And how to fix ... sustainability webpages with word processing tools, Radley Yeldar has identified 8 clusters of clichés ... Brands’ sustainability webpages with word processing tools, Radley Yeldar has identified 8 clusters ...

    Jack Mann - 25/02/2021 - 10:36

  3. How Capita achieved massive success with ABM

    to operate a one-to-few model, Capita continued its clusters along industry lines, so that it could continue ... clusters. “Industry works for us because we’re targeting whole organisations, and it resonates where we ... are as a company and our overarching strategy. But I know that there are other forms of clustering that work, ...

    David Rowlands - 18/11/2020 - 15:28

  4. Wanted: The top ABM opinion formers and influencers

    practice development led by cluster of pioneers and experts. So who are these ABM leaders? We’ll ... by cluster of pioneers and experts. So who are these ABM leaders? We’ll be unveiling this list in our summer ...

    David Rowlands - 15/07/2020 - 13:03 - 1 comment

  5. Episode 12: ABM with Mark Larwood of O2

    which is our 1-2-1 approach which targets audiences of one; and a series of 1-2-few clusters of accounts ... marketing programmes. For the clusters we have 3 or 4 small clusters that we are focusing on at any one ...

    Kavita Singh - 27/11/2020 - 09:14

  6. B2B Marketing Roundtable: Approaching ABM amid Covid-19

    than overloading accounts, bring in a cluster of three of four and combine that with a one-to-one ...

    Kavita Singh - 13/10/2020 - 11:35 - 2 comments

  7. 10 things to avoid getting wrong in account-based marketing

    account focus), 1:Few (typically a cluster of vertically aligned accounts) and 1:Many (a larger number ...

    Robert Norum - 14/09/2020 - 11:18

  8. Do geo-demographics have a role in B2B?

    A classification was developed on the data to describe those clusters. Although coarse in terms of granularity, ... the classification established the principle that 'birds of a feather flock together'. Consumer clusters ... on statistical clustering techniques applied to the census data, now layered with other real or derived data ...

    a12admin a12 - 20/08/2005 - 00:00

  9. Ignite your mindset with these marketing leaders

    is with prioritisation and clustering of accounts. How accounts are segmented will vary across businesses, but we ... clustered companies by geographic region, industries, business challenge, level of digital transformation, ...

    Kavita Singh - 08/06/2020 - 15:45

  10. Why global horizons have never been more important for B2B Leaders

    and a half on Zoom this week with a cluster of B2B Marketing Leaders talking about the challenges of being ...

    Joel Harrison - 05/05/2020 - 07:36

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