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  1. The big lie of thought leadership in B2B

    of thought leadership.  Monarchs may command attention, but that’s not because of who ... a king command royal attention.  Good thought leadership content is the same. Without infrastructure, ...

    Philip Trippenbach - 07/12/2021 - 09:12

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    allows you to know what they want before they know it. You can empower them to access, command, react ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    three ‘tone of voice commandments’ are simple: don’t force it, don't try too hard; and just ...

    Lucy Gillman - 01/10/2021 - 14:20

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    allows you to know what they want before they know it. You can empower them to access, command, react ...

    Sue Mizera - 10/08/2021 - 16:22

  5. 4 product launch failures and what we can learn from them

    by translating handwriting into text, with voice command to manage multiple apps. Why did it fail? Apple rushed ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  6. What is community-based marketing and why is now the perfect time for it?

    a command and control approach towards more fluid communities of interest.   For both micro-businesses ... to embracing a less hierarchical structure. The focus is very much becoming about moving away from a command ...

    Ashley Friedlein - 18/02/2021 - 11:27

  7. Achieve your goals by embracing minimalism in your working life

    the most from your day by setting a ‘Commander’s Intent’ and a ‘Best Next Action’. What will be your ... Commander’s Intent? Workfront CEO, Alex Shootman introduced me to the concept of setting a ‘Commander’s ... Intent’ through his book  Done Right.  A Commander’s Intent gives you a clear idea of the end goal – quite ...

    Jada Balster - 29/01/2020 - 12:38

  8. 12 predictions B2B marketers are making for 2021

    in the company can do this? Who else has the mindset or commands the “softer-skills” to win over hearts ...

    Kavita Singh - 21/12/2020 - 10:49

  9. What does getting close to your customers really mean? You may be surprised.

    grail of marketing at your command. This is what translates into business growth and results.  Here’s ... This puts the holy grail of marketing at your command. This is what translates into business growth ...

    Sue Mizera - 10/11/2020 - 15:20

  10. 3 leadership lessons to help get work done – and done right

    that really matter. But there are three concepts that really stood out to me: commander’s intent ... and the power of empathetic listening: 1.Commander’s Intent US Navy SEAL Commander Mark McGinnis is a veteran ... of managers and teams. What does Commander McGinnis describe as “the single most powerful leadership concept”? ...

    Jada Balster - 03/12/2018 - 14:53

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