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  1. Live reaction: Can ChatGPT write your B2B copy?

    with iteration, so I’ve been trying to force the AI out of its usual writing style, and seeing if I can get ... Perhaps it’s not the AI’s fault. Prompt: “Write in an informal, chatty style about B2B thought leadership” ... style… Prompt: “Write about B2B content marketing in the style of Caitlin Moran” Result: “B2B content ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Design manager

    conform with brand guidelines and relevant house style Continually review the current process for managing ... external outsourced design providers, ensure their understanding of design brief and style guidelines, ...

    Jennie Barrick - 01/12/2022 - 08:37

  3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    Rushmore,’ or this is at least how you styled your stone-faced, un-moveable management team in previous ... anticipate management questions, such as: We already have a logo and corporate style guide, we already have ...

    Sue Mizera - 08/12/2022 - 10:09

  4. Leaders Roundtable Batten down the hatches

    of sentiment and tone of voice? As well as changing style or angle, do you need to start generating entirely ...

    scotty - 16/11/2022 - 10:21

  5. In Web 3.0 terms, today is 1995

    The conference kicked off with a fantastic keynote from Tom Head, the self-styled ‘Web3guy’, who began ...

    Joel Harrison - 10/11/2022 - 16:43

  6. Why most B2B marketing fails on trust – and what to do about it

    marketing may actually be putting a halt to your buying timeline Understand – and avoid – the B2C-style ...

    Daniela fernandes - 19/07/2022 - 15:54

  7. The importance of brand personality in B2B – and how to find yours

    culture; preferred hiring profiles; and directions for graphic identity. The style you adopt ...

    Sue Mizera - 25/08/2022 - 14:16

  8. Brand guidelines: When should you start breaking the rules?

    styles, which have evolved considerably over the pandemic. The brand structure and guidelines protect ...

    Danny Philamond - 04/08/2022 - 09:46

  9. Under the hood of Amex’s success with small businesses

    Studio with their global podcast The Next Chapter.  In this book-style podcast, famous business authors ...

    David Rowlands - 10/08/2022 - 10:13

  10. How your peers are measuring marketing operations

    such as Asana or Workfront, with a backlog of requests that are scheduled into sprints, agile-style ...

    Simon Daniels - 25/07/2022 - 10:08


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