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  1. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    learned and how these learnings can help others.  Content is not a single-use commodity. It has longevity ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  2. What you need to know to turn B2B marketplaces into your number one marketing tool

    to achieve with any marketing campaigns. Own the data  Data is a precious commodity in most forms ...

    Alexander Graf - 06/04/2022 - 12:56

  3. Part 1: This is the audit that every B2B business needs right now

    and poor service is just one way to alienate your most precious commodity. B2C marketers are loud and proud ...

    Mercè Cozens - 02/09/2021 - 09:44

  4. Transformation through messaging and engagement: An interview with Gary Hurry

    and I always feel that the leading brands resonate on this level. Without this, we’re all just a commodity. 4. ...

    David Rowlands - 31/08/2021 - 09:37

  5. How has COVID-19 changed the way B2B businesses sell?

    of intent data and transaction history, data on what peers have purchased, seasonality, commodity prices ...

    Celia Fleischaker - 18/08/2020 - 22:04

  6. Avoid the commodity trap with account-based marketing

    blog/posts/2015/03/18/avoid-commodity-trap-account-based-marketing Commoditisation means your customers see little or no difference between you and your competitors. ... or water – the word commodity strikes terror in the heart of many marketers. Of course, there’s tried ... and tested ways to differentiate and avoid the commodity trap. Academics and analysts have written about ...

    Claire Nash - 18/03/2015 - 14:46

  7. Commodity or love brand?

    ...

    David.power_519256 - 17/02/2021 - 16:26

  8. Using emotion to create a competitive differentiator

    the same thing. The B2B world is full of marketers selling commodity items with features and benefits ...

    Iain Lewis - 18/02/2019 - 10:18

  9. Get off the Content Marketing gravy train

    a worthless commodity – a sea of click bait and continued disappointment? What’s the next new thing then? So ... to do, bore them into submission? Content – commodity or premium? You choose. 2795 anonymous user Blog ...

    Paul Hewerdine - 26/02/2015 - 09:21

  10. What makes a successful B2B marketing agency?

    commentary and analysis, without hidden agenda, is a rare commodity in this space, which is what makes ... the ability to provide objective commentary and analysis, without hidden agenda, is a rare commodity ...

    Alex Clarke - 06/03/2018 - 12:24

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