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1. How to realise the full potential of sustainability marketing

   success CX Companies have an opportunity to enhance brand value by building sustainability strategy ... consumers reject brands that neglect sustainability. They expect companies to show understanding and concern ... the needs of consumers, 60% of whom want companies to turn ESG talk into action. Substantiation of ESG ...

   Leeya Hendricks - 26/11/2021 - 09:41

2. The B2B Marketing Awards 2021: Check out who won big

   guaranteeing to help companies and agencies boost their profile, showcase their skills and help them gain vital ...

   David Rowlands - 01/12/2021 - 16:29

3. Are the 2020s the Decade of the Great B2B Rebranding?

   are continual sources of richness, renewal and abundance.  The extent to which B2B companies embrace their Brand ... many B2B companies actually see their brands in this way, and build them in this fashion, is debatable, ... “What is the value for money in this big martech investment?” “How many people in the company actually ...

   Sue Mizera - 01/12/2021 - 10:47

4. News: Annual study reveals rising stars in the marketing multiverse

   analysing the top 300 companies from the Forbes Global 2000 list using proprietary methodology, ... of companies do not use personalisation tools or a chatbot (85%) on their websites. Only 15% have fully ADA ... are not active on social media. IBM, American Express and Dell Technologies are 2021’s top ranked companies ...

   David Rowlands - 30/11/2021 - 16:21

5. News: Feefo appoints new CMO to drive growth and overseas expansion

   follows a period of sustained growth for the company and the acquisition of the customer reviews business, ... growth plan.   Shanahan joins the company at a pivotal stage in Feefo’s growth journey. The CX insights ... such as BA Holidays, Expedia, KIA, Next, AXA, and Iceland. Now. The company aims to establish itself ...

   David Rowlands - 30/11/2021 - 16:39

6. News: Hiscox launches card game to educate businesses about cyber security

   with the majority (63%) of companies surveyed dedicating 21% of their IT budget to preventing cyber-attacks. ...

   David Rowlands - 30/11/2021 - 09:52

7. How CogniClick can personalise your content for ABM success

   company name and industry. Conditional display incorporates tailored content based on what you know ...

   David Rowlands - 26/11/2021 - 14:56

8. Four game-changing insights driving customer acquisition in a digital world

   Digital customers leave a digital trail and there are plenty of companies with specialist buyer intent ... tools: you’ve probably heard of Zoominfo, 6sense, Bambora, etc. These companies look for signals of buyer ... they are hiring in areas that tick your ICP boxes.  According to G2, companies that offer buyer intent data tools ...

   Christine Bailey - 22/11/2021 - 14:15 - 1 comment

9. Planning for 2022: An interview with Mercè and Steven Cozens

   that in the US market, “companies are losing $1 trillion in annual revenues to their competitors because ...

   David Rowlands - 19/11/2021 - 10:26

10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    sample Independent of the company, in order to avoid influence or bias, we recruited a small sample ... motivations and customer insights forward into the company, expanding out into brand campaigns and activations ... said one participant, who offers his riding club shirts with his company’s logo alongside the HighKit ...

    Sue Mizera - 19/11/2021 - 09:34

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