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  1. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    to discover the current state of the creative industry and its role within UK companies.  Adobe has announced ... to discover the current state of the creative industry and its role within UK companies. anonymous user News ...

    David Rowlands - 25/01/2022 - 12:33

  2. News: Radix Communications employees take over the company

    of its kind, writing marketing content for technology companies worldwide. Directors Sophie Reynolds ... and David McGuire have sold 100% of the company’s shares to the new trust, which will hold them ... will give employees a powerful say in the strategic direction of the company. It will also be able ...

    David Rowlands - 11/01/2022 - 16:43

  3. Much like comedy, good B2B marketing comes down to timing

    with target audiences to say the least. So, how do you identify when a company is ready to buy and therefore ... of 'in-market' companies that fit your ICP, and have a different set of metrics and goals to brand building. When ...

    Jon Clarke - 24/01/2022 - 10:22

  4. Three demand generation focus areas you need to know

    they do when purchasing for themselves. Yet, surprisingly, only 27% of business buyers say companies ... think about campaigns. The days when companies could track their success based on click-throughs ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    with buyers. Companies using the 6sense platform on average experience 120% improvement in revenue ... on the company’s RevTech Revolution promise to put the power of AI, big data, and machine learning behind every ... relevant, buying experience. Those companies who provide it will win their business- today and tomorrow,” ...

    David Rowlands - 20/01/2022 - 14:46

  6. How chatbots can enhance your ABM strategy

    outreach putting buyers in control, they also help build trust in your business. Companies can use chatbots ... a few questions about your requirements or your company and then provides information on specific, ... relevant products and services. Companies can even program bots to ask questions specifically designed ...

    Justin McDonald - 19/01/2022 - 09:16

  7. How to bridge the sales and marketing alignment gap – once and for all

    with technology By 2025, 75% of the highest growth companies in the world will deploy a revenue operations ...

    John Cheney - 17/01/2022 - 10:01

  8. Five ways AI impacts demand generation

    data, in a time-efficient manner paving the way to boost the ROI of companies like never before. Why ... people are interested in your content, products, and company, they'll stick around longer on your ... companies is figuring out how to make the best out of their data. In some cases, data from different sources ...

    Satish Sadasivan - 14/01/2022 - 09:00

  9. News: Susan McKay joins Dun & Bradstreet as international CMO

    markets, India, China, Hong Kong and Taiwan, as well as the company’s global Worldwide Network. She will ...

    David Rowlands - 13/01/2022 - 16:19

  10. 10 lessons learned after 10 years of modern selling

    to implement this kind of analysis into the everyday workings of your company you can begin to make the kind ...

    Pieterjan Bouten - 13/01/2022 - 09:50

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