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  1. Why you need emotional marketing in 2022

    capability selling. If your marketplace is saturated and you are competing on what you offer, you only really ...

    David Rowlands - 20/01/2022 - 08:51

  2. 10 lessons learned after 10 years of modern selling

    with strong delivery skills is crucial, but even the most competent salesperson cannot be effective ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    and strategies. Entering 2022, what skills and competencies will marketers need to build on? Has the pandemic ...

    David Rowlands - 17/12/2021 - 15:04

  4. Establishing the right goals in 2022 for small businesses

    are particularly prone to competing priorities and significant distractions. And this is during a time ...

    Rebecca Grimes - 20/12/2021 - 12:14

  5. The B2B Marketing Awards 2021: Check out who won big

    Skills and competencies Campaign management Leaders Creativity Innovation Internal & External talent ...

    David Rowlands - 01/12/2021 - 16:29

  6. News: Hiscox launches card game to educate businesses about cyber security

    and competencies AI Analytics Hiscox has designed an educational cyber security card game, No Phish, inspired ...

    David Rowlands - 30/11/2021 - 09:52

  7. Why SMBs are looking for guidance and support from B2SB marketers

    and competencies Strategy The landscape of small business – where, how, when they work, shop, and sell – has ... post-pandemic has forever changed that for SMBs who now find themselves competing with a whole new level ... and workforces emerge and SMBs know that in order to compete for talent, they need to embrace a WFA culture. ...

    Dan Gliatta - 29/11/2021 - 09:25

  8. Christelle Fraysse on the importance of a solid CRM system

    external events – now and in the future. Moreover, unable to compete purely on price, businesses need ...

    David Rowlands - 16/12/2021 - 12:19

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and growth:  Competence: we seek to control outcomes and experience mastery. Relatedness: we desire to interact ... link perfectly to competency and mastery (SDT); Personal and professional satisfaction (Values Ladder) ... the three categories of needs as Competence, Satisfaction and Achievement. Going forward, to signal ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    allow optimal human functioning, growth and happiness: competence (we seek control and mastery); ...

    Sue Mizera - 01/12/2021 - 10:47


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