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  1. Five ways AI impacts demand generation

    to rich and complete information about the individual customers, and you can provide them with what ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. ABX: What is account-based experience, and what do you need to know?

    The introduction and first chapter of Demandbase’s new ebook, The Clear & Complete Guide to Account-Based ...

    Daniela fernandes - 10/01/2022 - 09:54

  3. News: Radix Communications employees take over the company

    and long-time Radix advisor Jeremy Kirk completes the board. Employee trustee director Ben Clarke said: “We’ve ...

    David Rowlands - 11/01/2022 - 16:43

  4. Your US Agencies Report registration

    registration form. You'll need to complete the form and provide all the details we require for your entry ...

    Cliff_1 Guy - 06/01/2022 - 12:36

  5. How CogniClick can personalise your content for ABM success

    Unlike traditional surveys, users who complete the benchmark have immediate access to real-life ... is in the numbers with at least 65% of individuals completing the benchmark, requesting the more detailed ... personalised report.” After completing the questionnaire, users are then emailed a unique URL with access ...

    David Rowlands - 09/12/2021 - 11:58

  6. Planning for 2022: An interview with Mercè and Steven Cozens

    2022 complete the evolution and be the year of the physical event? Or is it still too early ...

    David Rowlands - 19/11/2021 - 10:26

  7. Agile marketing can be your enabler of opportunity

    and perhaps all have been tried before or are in action today. But what if we took a completely different ... a completely different strategic approach? What if we took the agility shown in sales applied to marketing too? ... support functions focus on completing a series of tasks in an orderly fashion, agile marketing breaks all ...

    Steven Cozens - 12/10/2021 - 10:45

  8. 11 words to delete from your B2B copy

    be right. But there is a more serious point here. Most of this sloppy, inflated language is completely ...

    David McGuire - 18/11/2021 - 16:34

  9. The data and science you need to know when approaching ABM email marketing

    Conference, Tim explored three studies DecisionLabs recently completed in each of the labs:  Best email ...

    David Rowlands - 16/11/2021 - 09:39

  10. How to approach your ABX strategy

    contact has moved on,” Leanne states. Complete: In a similar vein, it goes without saying that your data ... needs to be complete from the personal (job titles, email addresses) to account data (company revenue, ... a complete view of accounts. Unify multiple individual and account identities to create a single view. “The ...

    David Rowlands - 10/11/2021 - 10:57

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