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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    different options to achieve the same results. Another surprise development- and a further complication ... and fully differentiated vs. a complicated and still highly competitive landscape. The products remain ... to this day within the Fortune 15. Perhaps predictably, however, this acquisition proved more complicated than ...

    Sue Mizera - 09/03/2023 - 11:16

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    Is it logical and arranged in a well-reasoned order? Make sure to collect all the hard data and complicated ...

    Sue Mizera - 08/12/2022 - 10:09

  3. Why the moon landing began with good branding

    programme. Few things could be so complicated as creating, predicting, funding and accomplishing man’s walk ...

    Sue Mizera - 03/08/2022 - 09:59

  4. bcm agency

    to simplify the complicated to get the best results.  How? We get in the mind of your B2B customer through our ...

    Daniela fernandes - 30/06/2022 - 15:19

  5. How to make your B2B marketing more creative

    With complicated subject matter, interference from sales and technical colleagues, and strong reasons to avoid ...

    David McGuire - 13/06/2022 - 11:38

  6. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

    customer pays the price with a slower, complicated customer journey.  Adopting the wrong tools ...

    Julie Lock - 06/05/2022 - 09:30

  7. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    (although complicated or higher ticket items can generate consultations with a chain of our own networks). ... Complexity of the selling process B2B is marked overall by complexity — products are complicated, technical, ... on many others’ inputs before decisions are made. This, of course, complicates the selling process, which ...

    Sue Mizera - 25/04/2022 - 09:55

  8. The workplace has changed for good. This is what you need to know to keep your team happy

    is that business owners and managers need to acknowledge that managing employees has become a lot more complicated ...

    Steve Atkins - 26/04/2022 - 13:25

  9. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    (although complicated or higher ticket items can generate consultations with a chain of our own networks). ... Complexity of the selling process B2B is marked overall by complexity — products are complicated, technical, ... on many others’ inputs before decisions are made. This, of course, complicates the selling process, which ...

    Sue Mizera - 28/01/2022 - 15:55

  10. Uncovering permission-based marketing: Seven tips for a cookieless future revealed

    to permissions (especially explicit permissions) you don’t need to make it complicated. You don’t need ...

    John Allen - 09/05/2022 - 10:00

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