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  1. Live reaction: Can ChatGPT write your B2B copy?

    there was nothing to worry about: computers might take the grunt work out of writing subject lines or social posts, ... and credibility”, it included no links to sources.) Let’s not miss the bigger picture, of course. A computer just ... important than ever. Writing that still takes skill, thought, and – above all – empathy. Until a computer ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. How your peers are measuring marketing operations

    based,” Emily Gravel, manager, marketing operations and shared services at cloud computing provider VMWare ...

    Simon Daniels - 25/07/2022 - 10:08

  3. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    (Glassdoor’s Employees’ Choice Awards). Top Private Cloud-Computing Companies (2021, attery Ventures). ...

    David Rowlands - 07/07/2022 - 12:21

  4. ESG and marketing need to go hand in hand

    For the last two years, we’ve had our collective head down, nose to the computer grindstones working to help ...

    Anonymous (not verified) - 17/03/2022 - 13:32

  5. Why B2B needs to invest in the metaverse

    that blockchain, 5G and eventually quantum computers will drive the outcomes and define the routes we take ...

    Martin Brierley - 21/03/2022 - 15:01

  6. Greater expectations: What do customers demand online?

    where 5G is delivering entirely new concepts from web 3.0 to quantum computing; let’s not forget ...

    Kieron McCann - 10/02/2022 - 08:38

  7. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    year; named to the Forbes Cloud 100 list; named the number one Top Private Cloud-Computing Companies ...

    David Rowlands - 20/01/2022 - 14:46

  8. The big lie of thought leadership in B2B

    thousands of people.  Computational linguistic analysis One way we can extract meaningful insight is through ... computational linguistic analysis. In projects of this type, we often use computational techniques to analyse ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. What’s in store for B2B marketing in 2022?

    – capable of helping to diagnose gastrointestinal issues by using computer vision to analyze stool samples!  ... to a computer or not. Chatbots have become a standard feature of most business websites, now so sophisticated ... drove innovation; computers, penicillin, the jet engine, atomic energy etc. Though not as extreme, ...

    David Rowlands - 07/01/2022 - 15:27

  10. Five of the best digital marketing strategies B2B can learn from B2C

    computing platform to help companies manage digital workflows for enterprise operations. Sounds pretty ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

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