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  1. How to realise the full potential of sustainability marketing

    This enables you as a marketer to connect your ESG goals with the company’s vision, mission and practices ... decisions. Highlighting the direct connections between sustainability and business performance, including ... into honest storytelling. To engage in ways that connect emotion and passion to action. To collaborate ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    with, be connected to, and experience caring for others, sharing with others.  Autonomy: we desire ... provenances in Western thought. Yes:  correspondences of both are grounded in systematic connections ... are there for the taking: Fusing the Values Ladder with SDT and connecting customer intimacy with what’s fundamental ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Four game-changing insights driving customer acquisition in a digital world

    or more.  Posting leads to engagement, which leads to connections, which leads to the inbox. And inbox ... to write good connection messages that get accepted. Be generous with likes and comments so people are more ... be a pest. In the digital world, selling is actually about one person connecting with another on a topic ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. How to approach your ABX strategy

    it’s important that it gives you the ability to connect your first- and third-party data together ... Can that technology connect and integrate with multiple systems, including sales marketing automation, ...

    David Rowlands - 10/11/2021 - 10:57

  5. Universal identity resolution is a myth. It’s also a bad idea

    to walled gardens (such as Facebook, Google and Amazon) to mobile and connected TV. But universal ID isn’t ... problem, but also impacts the full stack of marketing activity. Being able to help marketers connect ... that connects other categories. Rather than being a category in and of itself, maybe marketers should view ...

    Ray Kingman - 05/11/2021 - 09:31

  6. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    for marketers, doubts remain over whether their advertising efforts and media dollars are connecting to the right ... year-to-date.” “NetWise excels at joining the offline and online worlds together to connect business personas ... platforms, customer relationship management systems, connected TV or social media platforms. We are committed ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  7. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    in event technology, this signals a revolution in the ways people connect and communicate in an era marked ... “It is clear that the way we collaborate and connect will need to be re-architected in order for any ... a powerful technology capable of connecting the offline and online worlds, a strong CEO and an amazing market ...

    David Rowlands - 13/10/2021 - 11:51

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    customers are doing – making sure they have that connection with our CSM team. If anything starts to go ...

    David Rowlands - 04/11/2021 - 11:22

  9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    and connections, competence and control?  We have only to recall HighKit’s shining example of what it means to put ... experience: Marketing (human side) and martech (data side) rarely interact and obvious connections go unforged ... and communications results, obvious connections have not been forged.  The opportunity for innovation to emerge from ...

    Sue Mizera - 13/10/2021 - 09:49

  10. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    and communication between global and local teams – certainly in my experience the more connected and more joined-up ...

    Anonymous (not verified) - 20/10/2021 - 16:35


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