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  1. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    as a consequence in terms of badly considered, planned and/or executed mergers. Given the extraordinarily high ...

    Joel Harrison - 21/11/2022 - 10:29

  2. Why marketing operations is the foundation of a successful modern marketing team

    to shape marketing data into insights that drive smart decisions, and consequently, they are highly sought ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  3. Does ESG get the gold standard for B2B at the DMA Awards?

    such campaign did stand out, and consequently made the shortlist: ‘Black Futures’ for Barclays Bank. Although ... Consequently, it should create a platform that Barclays can build on, to accelerate leadership amongst ...

    Joel Harrison - 18/10/2022 - 13:28

  4. People or personas? What B2B marketing can learn from B2C

    cost and have more lasting consequences. Committing our organisation to a new software package ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  5. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    our PPC strategy and found that Facebook was no longer achieving the results we desired. Consequently ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  6. Five of the best digital marketing strategies B2B can learn from B2C

    Consequently, there’s no “one-size-fits-all” when it comes to creating marketing that actually resonates. ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  7. Improving ecommerce efficiency with product information management workflows

    have negative consequences on an ecommerce brand if any faults filter down to the customer level. 1. ...

    Nate Holmes - 04/10/2021 - 17:32

  8. Reshape Your Business to Meet the New Digital Age with Digital Transformation!

    ROI, and much more largely depends on how well you adjust according to the digital era. Consequently ...

    Jack Mann - 13/07/2021 - 14:12

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    But there is a natural arc, a consequent flow from insights and motivations to all things large and small about your ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    anything in a port has huge consequences. They needed to enable Trelleborg’s sales team with both ... consequences. Stein IAS needed to enable Trelleborg’s sales team with both inspirational content and factual ...

    Kavita Singh - 02/06/2021 - 10:43

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