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  1. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    This was a key consideration for us. Capgemini’s global scale and breadth of industry expertise will bring great ...

    David Rowlands - 22/11/2022 - 11:07

  2. How to unlock green growth

    segments to focus on based on customer needs and characteristics, another consideration is establishing ... value from sustainability is a significant consideration for CEOs.  It’s a potentially challenging ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  3. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    their digital marketing teams. Given its unique position at the fore of both awareness and consideration, data ...

    Susan McKay - 12/09/2022 - 08:36

  4. The future of B2B events: Strategic importance of events elevated by two years of crisis

    are attendees’ expectations? What considerations do marketers need to keep in mind? What can event tech vendors ...

    Daniela fernandes - 18/08/2022 - 13:57

  5. Brand guidelines: When should you start breaking the rules?

    styles, which have evolved considerably over the pandemic. The brand structure and guidelines protect ...

    Danny Philamond - 04/08/2022 - 09:46

  6. How your peers are measuring marketing operations

    meaningful. Ian was more positive though and thought the idea merited consideration. Again, across the board, ...

    Simon Daniels - 25/07/2022 - 10:08

  7. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    from initial awareness into consideration and trial with supporting content and media channels at every ... they created considerable awareness and pipeline in a short period of time.  Increase brokerage accounts from ... multichannel campaign was designed to take audiences from initial awareness, through consideration and trial. ...

    David Rowlands - 13/06/2022 - 16:00

  8. Everything you need to know about purpose washing

    stronger levels of brand awareness, consideration, and engagement across the customer journey. ...

    Vanessa Cheal - 01/07/2022 - 10:01

  9. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    their consideration list. We’re aiming to help vendors adapt to the age of the self-serve buyer.”    Read more about ...

    David Rowlands - 20/06/2022 - 09:41

  10. How to make your B2B marketing more creative

    to see why. In many B2B markets, there’s a well-defined consideration set: the usual suspects that’ll ...

    David McGuire - 13/06/2022 - 11:38

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