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  1. How chatbots can enhance your ABM strategy

    affordable and fully customizable, and because they automate and speed up processes with more consistent ... consistent experiences to every prospect and customer. Data shows that businesses that have incorporated ...

    Justin McDonald - 19/01/2022 - 09:16

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    noticed vs. those who do a consistent job of creating a brand that has a true purpose for driving change ...

    David Rowlands - 12/01/2022 - 14:12

  3. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    to a salesperson whose pitch isn’t consistent with your marketing message, they’ll leave confused. The marketing ...

    Richard Conn - 07/01/2022 - 12:30

  4. What’s in store for B2B marketing in 2022?

    webinars, research reports, and more. The community consists of eight ‘Hives’, which cover the core pillars ...

    David Rowlands - 07/01/2022 - 15:27

  5. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    is a good example – red and yellow and the golden arches are consistent global brand marks – but the colours ...

    David Rowlands - 10/12/2021 - 10:37

  6. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    how to approach global brand identity: consistency, relevance, distinctiveness, how translation goes ... consistency, relevance and distinctiveness. I know I talk about these elements a lot, but that’s because ... I truly believe that they are paramount to building a strong and successful global brand. Consistency ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  7. How to realise the full potential of sustainability marketing

    Purpose-based brand strategy is too big for any one function to tackle alone.  To create a consistent narrative, ...

    Leeya Hendricks - 26/11/2021 - 09:41

  8. Planning for 2022: An interview with Mercè and Steven Cozens

    they are not consistently relevant enough…on serving a customer’s most relevant needs in the moment.” ABM continues to ride ...

    David Rowlands - 19/11/2021 - 10:26

  9. 5 marketers share their top tip for creating a consistent brand

    General B2B marketing Master- Brand & Content Strategy Brand Creating a consistent brand ... marketers what their key tip is for creating a consistent brand.  Doug Kessler, co-founder, Velocity ... honest. You did, didn’t you? Go back and do it right. Then it means being consistent. Don’t cheat your ...

    David Rowlands - 06/09/2021 - 10:29

  10. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients even being aware that you’re doing it. Other parts of your business actively do this consistently ...

    John Allen - 17/11/2021 - 08:39


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