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  1. How to realise the full potential of sustainability marketing

    Purpose-based brand strategy is too big for any one function to tackle alone.  To create a consistent narrative, ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    how to approach global brand identity: consistency, relevance, distinctiveness, how translation goes ... consistency, relevance and distinctiveness. I know I talk about these elements a lot, but that’s because ... I truly believe that they are paramount to building a strong and successful global brand. Consistency ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  3. Planning for 2022: An interview with Mercè and Steven Cozens

    they are not consistently relevant enough…on serving a customer’s most relevant needs in the moment.” ABM continues to ride ...

    David Rowlands - 19/11/2021 - 10:26

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients even being aware that you’re doing it. Other parts of your business actively do this consistently ...

    John Allen - 17/11/2021 - 08:39

  5. The data and science you need to know when approaching ABM email marketing

    are consistent as we move into the question of “how urgent is it to fix your problem.” Once more, quantified ...

    David Rowlands - 16/11/2021 - 09:39

  6. Four tips and tricks to think differently about content management and improve digital experiences

    controls, will ensure agencies consistently adhere to the brand, tone-of-voice and style guidelines when ...

    Kieron McCann - 10/11/2021 - 14:59

  7. How to approach your ABX strategy

    in the name of remaining consistent across your list. Type of fields: Once more, consistency is the name ... to building out your data foundation, you need to focus on “that all important area we consistently hear: team ...

    David Rowlands - 10/11/2021 - 10:57

  8. How sales training and coaching can drive B2B success in 2022 and beyond

    are the ones who are continuously learning and growing throughout their career, which is why they consistently ...

    Kevin O'Regan - 09/11/2021 - 10:37

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    struggling to tell a clear and consistent story as a result or creating ‘flat’ content which then needs heavy ... by focusing on CX, consistent storytelling and quality content, Shell has been able to slash its cost-per-lead ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. How to develop more effective alliance partner sales tools

    Communication consistency Internal & External talent Alliance partner managers and other partner marketing ...

    Rod Griffith - 06/10/2021 - 12:01

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