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1. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

   of Harvard PR & AR, George Greenspan, MD of consumer sister agency Eat the Fox, and Andrew Last, MD ...

   David Rowlands - 03/02/2023 - 14:17

2. Eight essentials for a successful global marketing rebrand

   Barometer study of 14,000 consumers in 14 countries found almost two-thirds of respondents were more ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

3. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   consumer technique into the most B2C-like of B2B categories. But use of music wasn’t the sole reason ...

   Joel Harrison - 15/12/2022 - 14:06

4. Inbox Insight

   Insight combines a 360º perspective of what content senior decision makers are consuming with third party ...

   Jerusa Calliste - 22/11/2022 - 13:14

5. Why marketing operations is the foundation of a successful modern marketing team

   in a shifting business climate is no less challenging than keeping pace with unpredictable consumer behaviour, ...

   Harriet Durnfor... - 14/11/2022 - 11:17

6. Online marketplaces – Threat or opportunity for B2B vendors?

   – topping consumer polls on every measure of performance – raises the bar across the ecommerce spectrum ... in consumer-facing commerce, and 9 out of 10 B2B buyers also now expect the same levels of ease and convenience. ...

   Kieron McCann - 24/10/2022 - 09:46

7. How to unlock green growth

   resources to changing their operations in line with science-based targets and growing consumer demand. ... in consumer-packaged goods companies that had already demonstrated corporate commitments to sustainability, enlisting ... may impact them, and what drives consumers’ willingness to pay. At the same time, companies can look ...

   Anonymous (not verified) - 16/09/2022 - 11:16

8. How marketers can achieve personalisation without third-party data

   consumer privacy a priority and are cracking down on organisations that track users’ data across ... to changing consumer behaviour with the release of Google Analytics 4 (GA4). But this new platform is unlikely ... consumers reluctant to hand their data over to multinational corporations. But customers still expect B2B ...

   Adam Greco - 05/09/2022 - 16:24

9. The importance of brand personality in B2B – and how to find yours

   differentiation, thus providing essential insights into a company’s direction and future vitality. Consumer ... psychographic exercise Another variation on the company-as-person exercise: Who is your company as a consumer ... on five (of seven) globally confirmed consumer psychographic types (cross-cultural consumer ...

   Sue Mizera - 25/08/2022 - 14:16

10. Events are the catalyst to your customer journey: An interview with JR Sherman

    thing: we had great content, incredible experience when they consumed that content in a portal and could ...

    David Rowlands - 08/09/2022 - 09:34

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