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  1. Why you need emotional marketing in 2022

    see more of it as brands look to re-engage with consumers and prospects and that neuroscience will ...

    David Rowlands - 20/01/2022 - 08:51

  2. Barbara Stewart on nailing your CX in 2022

    in B2B. A B2C consumer can unsubscribe and move on- what Netflix doesn’t have, Amazon Prime ...

    David Rowlands - 18/01/2022 - 08:48

  3. Five ways AI impacts demand generation

    landing pages: The average buyer consumes at least 13 pieces of content from a single vendor before ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. Abhi Morjaria on diversity and inclusion in B2B spheres

    and stand up for issues that deeply impact their consumers.  A good example of this is Patagonia. Their core ...

    David Rowlands - 12/01/2022 - 14:12

  5. How and why marketing must drive sustainability

    by turning to recommerce models. These can align quickly with consumers’ interest in reducing waste, while ...

    David Rowlands - 11/01/2022 - 08:47

  6. What’s in store for B2B marketing in 2022?

    and the digital process is expected to produce the goods to solve this issue. In 2022, consumers will expect ... consumers can get the right data in the right context at the right time. Thanks to the trajectory ...

    David Rowlands - 07/01/2022 - 15:27

  7. Five of the best digital marketing strategies B2B can learn from B2C

    the likes of Ikea and other large consumer brands as they dip their toes in. B2B lesson to learn B2B ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  8. Everything you need to know to create a high-converting B2B product page design

    they enjoy consuming (which you can measure using metrics and KPIs), you can optimize your product pages ... and collaborate. Then, you might link to other content that answers consumer questions like “ what is VoIP phone ... of consumers shop on their mobile devices. This means businesses must ensure their website is integrated ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  9. Annabel Rake on the importance of sustainability in marketing

    on their own personal beliefs and values. To zoom out further, a third of consumers in the broader market ...

    David Rowlands - 02/12/2021 - 08:50

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    retrench to what they are calling  "demand harvesting". You have to give them credit ...

    Sue Mizera - 01/12/2021 - 10:47

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