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  1. News: Annual study reveals rising stars in the marketing multiverse

    experiences. Consumers and customers are alike in wanting to be informed, entertained, and engaged in a way ... the world’s most successful companies. Covid-19 altered how consumers interact with brands. The expectation ...

    David Rowlands - 30/11/2021 - 16:21

  2. Why SMBs are looking for guidance and support from B2SB marketers

    route for them to deliver their products or services. The seismic shift in consumer behaviors ... Consumers control all aspects of the purchase journey and speed, convenience, and frictionless transactions ... are critical. In fact, recent studies show consumers will pay a premium for better experiences more than better ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. How to realise the full potential of sustainability marketing

    consumers reject brands that neglect sustainability. They expect companies to show understanding and concern ... accelerated consumers’ awareness around wider environmental and social issues. Consumers and investors ... the needs of consumers, 60% of whom want companies to turn ESG talk into action. Substantiation of ESG ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. Four game-changing insights driving customer acquisition in a digital world

    up a business or transition operations online than it is to click into the checkout as a consumer ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and consumers’ motivations, MM will uniquely offer customer intimacy upfront as the single, unifying principle ... for consumer marketing, not B2B marketing? Isn’t this really same-old, same-old market research that is, ... to apply the principles of MM to a consumer brand: a purveyor of high-end cycling clothes, which we shall ...

    Sue Mizera - 19/11/2021 - 09:34

  6. Four tips and tricks to think differently about content management and improve digital experiences

    had already “vaulted five years forward in consumer and business digital adoption in a matter ...

    Kieron McCann - 10/11/2021 - 14:59

  7. Universal identity resolution is a myth. It’s also a bad idea

    to an IAB study, fewer than 5% of consumers bother with data privacy settings. But is that because ... and nuanced to fit neatly into a dashboard? And don’t forget consumers – especially the vocal minority.  Any ... model, brands that work hard to comply with the law and understand the nuances of consumer privacy ...

    Ray Kingman - 05/11/2021 - 09:31

  8. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    will offer clients the ability to link professional contact data to consumer data for higher digital ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  9. Driving growth through CX

    of consumers are more likely to make a purchase when brands offer personalised experiences. These findings show ... Maximising the convenience offered to consumers is a powerful driver of CX. In fact, PwC research found ... that 43% of all consumers would pay more for greater convenience; and 42% would pay more for a friendly, ...

    James Frampton - 01/11/2021 - 10:02

  10. Taking the pulse of your brand and communications

    customers want to associate with. Consumers are much clearer in their desire for brands to make a positive ...

    Mercè Cozens - 27/10/2021 - 09:57

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