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  1. Live reaction: Can ChatGPT write your B2B copy?

    to create content that’s genuinely new – for example, thought leadership that contains (gasp) actual leading ...

    David McGuire - 12/01/2023 - 14:34

  2. Why email automation is ideal for improving internal team processes

    containing all previous prospect activities so the assigned team member can see top-line engagement ... of valuable lead actions online. For example, they could opt to receive automated emails daily, containing ...

    Tom Ryan - 24/08/2022 - 09:41

  3. People or personas? What B2B marketing can learn from B2C

    all, we need marketing collateral containing an impressive array of facts and figures, underpinning ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  4. What makes a successful customer experience map? Four tips for customer-centric businesses

    involved. Set up a working group containing stakeholders from across your business to help you to put ...

    Kerrie Malone - 11/07/2022 - 09:03

  5. scott test

    the following settings: Background displayed from edge to edge, video contained at width of main content ... settings: Background & video contained at width of main content The background colour has been set ... It has a background image, set to "contain" Praesent congue erat at massa. Nullam nulla eros, ...

    scotty - 23/05/2022 - 17:43

  6. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    only at the big meeting. The box contained the LFYL manifesto, with personalized graphics based on each ...

    David Rowlands - 14/06/2022 - 12:23

  7. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    An effective content marketing program not only contains a number of well thought out tactical executions, ...

    David Rowlands - 14/06/2022 - 10:03

  8. What does it mean to be a thought leader?

    to be “cultivated and in some level contained”- not simply parroting another company’s insight.  “I don’t have ...

    David Rowlands - 23/05/2022 - 14:20

  9. There’s never been a better time to recommit to your vision and mission

    thinking. They contain principles that team members can use when planning years ahead and make daily ...

    Stephanie Copel... - 16/05/2022 - 09:06

  10. How to design more accessible emails

    technology. They are really important for screen reader accessibility, especially in long emails that contain ...

    Elliot Ross - 12/04/2022 - 10:53

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