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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    delivered on this promise and the market has spoken. Our growth continues to outpace every competitor in our ... by the continuation of hybrid work in the B2B selling environment- with dispersed buying committees who often ... demand, Investing in people and technology to continue building against its aggressive product strategy. ...

    David Rowlands - 20/01/2022 - 14:46

  2. Why you need emotional marketing in 2022

    continue to grow at a rapid rate. Hopefully, B2B marketers start to realise that it isn’t all about ...

    David Rowlands - 20/01/2022 - 08:51

  3. How chatbots can enhance your ABM strategy

    qualification, sales processes, expanding and improving continuity in the demand gen process, and increasing ...

    Justin McDonald - 19/01/2022 - 09:16

  4. Barbara Stewart on nailing your CX in 2022

    on that. “Before digital we were so close to that,” she continues. “With all the buzzwords of growth ... I expect of B2B,” she continues. “Why is it taking me four hours to set up a system when it should've ...

    David Rowlands - 18/01/2022 - 08:48

  5. 10 lessons learned after 10 years of modern selling

    and content to drive continuous improvement. Business leaders must ensure that all of their staff become data ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  6. News: Radix Communications employees take over the company

    for the benefit of all current employees. Reynolds said: “As Radix continued to grow, it became obvious that our ...

    David Rowlands - 11/01/2022 - 16:43

  7. How and why marketing must drive sustainability

    of the world’s most trusted sustainability ratings providers, to continually assess and improve on all aspects ... change is a crisis. Embedding environmental sustainability into our commercial goals ensures continued ...

    David Rowlands - 11/01/2022 - 08:47

  8. Eight areas that marketing need to focus on to future-proof their 2022

    inquiry, the higher chance it has of converting to a sale. At Moneypenny, we will continue to focus ... with the data platform Cognism  which links compliant data to intent databases. 4. ABM  ABM continues to gather ...

    Kate Cox - 10/01/2022 - 15:16

  9. What’s in store for B2B marketing in 2022?

    and it is not immediately known whether global shipping and movement costs will continue to rise or decrease over time. ... and innovation. So my prediction is more of the same – big ups and downs!   More uncertainty, continual rapid ... travel, face another very bumpy year. Radical reinvention will continue to be needed, to survive ...

    David Rowlands - 07/01/2022 - 15:27

  10. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    people feel. Of course, all organisations need to continuously assess the financial element but making ... think the Great Resignation will continue into 2022? When do you see things calming down or do you think ... that continues to thrive. LG: What do you think some of the core lessons marketers will need to learn to hold ...

    David Rowlands - 17/12/2021 - 15:04

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