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  1. Approaching a new CMO role: An interview with Eric Schou

    as it continues to assert its leadership in full-stack observability – a fast-growing, multi-billion dollar ... comes at a key moment for the company, as it continues to assert its leadership in full-stack ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  2. ABM expert Robert Norum on how to run your ABM pilot

    a (hopefully successful) ABM programme to continue to grow. The tech essentials Technologies are ‘mission ...

    Lucy Gillman - 26/10/2021 - 16:39

  3. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    for B2B customers. Businesses need to continue investing in the areas that matter most to their customers ...

    David Rowlands - 20/10/2021 - 11:33

  4. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    in continuous harmony.  The new media reality: Instead of a stand-off between short vs. long-term media, play ... and continue to apply learnings throughout the process as you attempt to erect a stack that gets you closer ... experience. As CMOs continue to have the shortest tenure of those in the c-suite, there is little incentive ...

    Sue Mizera - 13/10/2021 - 09:49

  5. News: Gravity Global receives major investment from private equity fund to continue international expansion

    for a major investment. According to the statement this investment will support Gravity as it continues its ... The agency also continues to further strengthen its proven category knowledge and expertise in key areas, ...

    David Rowlands - 09/09/2021 - 15:08

  6. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    Matt outlines that they will continue to put clients and people at the core: “that is the DNA of each ... of durability. Whilst other sectors have struggled, B2B tech has continued to grow throughout the pandemic- ... a continuation down this path. This shift, Matt claims, will continue to occur in parallel with a gradual move ...

    Lucy Gillman - 08/10/2021 - 10:04

  7. How to build a B2B content strategy

    with continued tips, tricks, and guidance. However, just creating content is not enough. The best B2B marketers ... cost-effective B2B content strategy, from its foundations all the way to continuous improvement later down ... that continuous content strategy: making it clear that your team can deliver on your proposal. Consumers are more ...

    Larry Kotch - 21/09/2021 - 11:48

  8. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    continues to gain traction. Research from Gartner shows 83% of a typical B2B purchasing decision ...

    Lucy Gillman - 07/10/2021 - 17:32

  9. 5 things you need to know about the future of CX

    that want to grow must lean into paradigm shifts – this era will continue to be known for disruption. ... of 2020, according to Adobe’s 2021 Digital Trends report. Continuous technology investment is a success ...

    David Rowlands - 04/10/2021 - 15:35

  10. News: Expandi Group announces the integration of AccountInsight into the group

    in the Americas, EMEA and APAC.  While AccountInsight will continue to independently service media agencies ...

    Lucy Gillman - 04/10/2021 - 10:43

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