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  1. The B2B Marketing Awards 2021: Check out who won big

    year’s B2B Marketing Awards! Want to read the full case studies and get access to more exclusive content? ... So, just how exclusive is Propolis? Let's put it this way, by the time you're reading about ...

    David Rowlands - 01/12/2021 - 16:29

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    are continual sources of richness, renewal and abundance.  The extent to which B2B companies embrace their Brand ... support. They opined for a board-level advocate for their support and continued budgets;-they reported ...

    Sue Mizera - 01/12/2021 - 10:47

  3. News: Annual study reveals rising stars in the marketing multiverse

    continue to emerge on top.” Key findings include: 94% of companies measured do not use personalisation ... to interact with customers over their social channels. Brands continue to perform poorly across key website ...

    David Rowlands - 30/11/2021 - 16:21

  4. News: Feefo appoints new CMO to drive growth and overseas expansion

    that will continually improve customer acquisition and retention metrics.  Additional investment in talent ...

    David Rowlands - 30/11/2021 - 16:39

  5. News: Hiscox launches card game to educate businesses about cyber security

    evident that UK businesses are continuously investing in cyber defences, it’s important that increased ... investment continues to prevent grave financial losses.” Hiscox’s No Phish card game and a full breakdown ...

    David Rowlands - 30/11/2021 - 09:52

  6. B2B Marketing Awards 2021: Check out the winners here!

    the giants of B2B. Want to read the full report and get access to more exclusive content? Join Propolis today ... exclusive? Let's put it this way, by the time you're reading about new marketing trends on the web, ...

    Daniela fernandes - 26/11/2021 - 12:11

  7. Four game-changing insights driving customer acquisition in a digital world

    pre-pandemic or acted fastest won the day. As the digital world continues to grow post-pandemic, how can you ... and those who were digital pre-pandemic or acted fastest won the day. As the digital world continues to grow ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  8. How CogniClick can personalise your content for ABM success

    and a read rate of 77%, the results speak for themselves. Assessment format: Stand-alone own results Helen ... leads: who users are, what CTA they’ve clicked on, what parts of the report they’ve read, etc. Mining ... to sell to,” she continues. By giving power to sales, CogniClick creates content that “isn’t going ...

    David Rowlands - 26/11/2021 - 14:56

  9. The data and science you need to know when approaching ABM email marketing

    with contrast. After reading one of the emails, participants are asked a series of behavioural questions ... focus The eye tracking portion of the study validated that you can’t expect your audience to read your ... The only difference was the “experience” offered by the content asset – static vs. interactive. Continuing ...

    David Rowlands - 16/11/2021 - 09:39

  10. Planning for 2022: An interview with Mercè and Steven Cozens

    of marketers’ budget, or will more traditional demand generation strategies continue to take up as much budget ... they are not consistently relevant enough…on serving a customer’s most relevant needs in the moment.” ABM continues to ride ... of effort. The benefits are well-documented and will continue to be an aspiration for B2B marketers. DR: ...

    David Rowlands - 19/11/2021 - 10:26

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