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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   the desert. One product was cool and in control, the other was hot, fiery and uncontrolled. Needless to say, ... different: Succeeder: A product about control, ease and simplicity, whose users appreciate uncomplicated ... The company’s original product is about streamlining processes and taking control while the new member ...

   Sue Mizera - 09/03/2023 - 11:16

2. Revenue operations manager

   and continuously improvement Understands operational risk and required controls to mitigate those risks Creative ...

   Jennie Barrick - 12/01/2023 - 15:20

3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   on the necessity of controlling the narrative and owning the seamless integration of its Ethos, Logos and Pathos.  ... choose to follow our intrinsic motivations, of which there are three:  Competence: We seek to control ...

   Sue Mizera - 15/12/2022 - 08:40

4. Design manager

   expectations Act as the brand ambassador for the business, overseeing quality control and ensuring all assets ...

   Jennie Barrick - 01/12/2022 - 08:37

5. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   This fundamental, basic preparation is entirely in your control. It is classic “homework.” What are the most ...

   Sue Mizera - 08/12/2022 - 10:09

6. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   and organically if they hope to succeed. The days of top-down-driven, command and control marketing are over. ... are keeping track of whether or not your company has a purpose, financial controls, and buyer-centric intent, ...

   Mary Gilbert - 21/11/2022 - 11:12

7. Why marketing operations is the foundation of a successful modern marketing team

   tighter control of exponentially multiplying tools and data.  Probably the best known is the data ... and more these experts can be found entrenched in marketing teams, enabling them to take tighter control ...

   Harriet Durnfor... - 14/11/2022 - 11:17

8. Online marketplaces – Threat or opportunity for B2B vendors?

   to control the entire customer journey, from purchase, inspiration search, transaction and ultimately ... and by having control of all data on the customer and their behaviour. We all know how important CRM is for B2B, ...

   Kieron McCann - 24/10/2022 - 09:46

9. The importance of brand personality in B2B – and how to find yours

   reformer and explorer – correlated to affinities each type has for simplicity, control, idiosyncrasy ...

   Sue Mizera - 25/08/2022 - 14:16

10. Brand guidelines: When should you start breaking the rules?

    of the brand- and business. Brand guidelines shouldn’t be used as a stick to beat and control creatives, ... for B2B brands, guidelines shouldn’t be so controlled that they close the door to progress and opportunity ...

    Danny Philamond - 04/08/2022 - 09:46

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