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  1. Why SMBs are looking for guidance and support from B2SB marketers

    Consumers control all aspects of the purchase journey and speed, convenience, and frictionless transactions ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. Driving growth through CX

    to respond and re-create these experiences in the online world. 2. Tap into the desire for convenience ... Maximising the convenience offered to consumers is a powerful driver of CX. In fact, PwC research found ... that 43% of all consumers would pay more for greater convenience; and 42% would pay more for a friendly, ...

    James Frampton - 01/11/2021 - 10:02

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    by knowing what they want before even they do. They easily access you across channels most convenient ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    lowering your overall cost.  5. Convenience Customers want to talk on their own terms. This could be web ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

  5. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    by knowing what they want before even they do. They easily access you across channels most convenient ...

    Sue Mizera - 13/10/2021 - 09:49

  6. Super-charged lead generation: How to drive more ROI from your marketing

    Alternatively the visitor can schedule the call for a convenient time. Your sales team are immediately ...

    Kate Cox - 24/08/2021 - 15:37

  7. How will hybrid happen? 3 ideas B2B marketers can consider for a 2021 event.

    on content at a time that’s convenient for the virtual delegate. They have greater access and are better able ... of online events is the ability to catch up on content at a time that’s convenient for the virtual delegate. ...

    François Floribert - 12/07/2021 - 15:08

  8. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    but for ease, speed and convenience. Organizations have had to juggle service disruption and brand reputation ... and convenience. Organizations have had to juggle service disruption and brand reputation and relevancy, alongside ...

    Jamie Kightley - 04/06/2021 - 15:15

  9. Why customers need ‘positive friction’ in their CX experiences

    For example, we can expect that customers will continue to enjoy the convenience of online grocery shopping ...

    Kavita Singh - 04/06/2021 - 11:56

  10. Shaped By

    simpler or more convenient. Offering more choice. A quicker way to do X, a more enjoyable way to do Y. ...

    Jack Mann - 07/05/2021 - 09:37

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