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  1. Practical magic: Cooking up a potion for success for your ABM programme

    ABM Customer insight General B2B marketing Master- Growth Sales enablement Strategy Customer success Innovation ServiceNow’s Elise Miller and The Marketing Practice’s Jenny Leighton put their magic hats on at Ignite London 2021. They gave us three magical ...

    David Rowlands - 07/01/2022 - 09:03

  2. The B2B Marketing Awards 2021: Check out who won big

    for three campaigns: ‘What’s cooking’ for Alto-Shaam, ‘Your imagination starts with our finish’ and ‘The ...

    David Rowlands - 01/12/2021 - 16:29

  3. ABM Census: Where B2B marketers are at, and where they’re heading

    steady progress on the road to ABM mastery. While the road might be bumpy and full of pot-holes, it’s ...

    Jason Taylor - 02/11/2021 - 15:38

  4. News: Seismic surpasses $200M in annual revenue run rate

    growth of 182% year-over-year, they also named Heather Cook as VP, APAC, to spearhead its expansion ... year-over-year, they also named Heather Cook as VP, APAC, to spearhead its expansion in Australia, New Zealand, ...

    Kavita Singh - 12/08/2021 - 14:39

  5. News: McKinsey advisor John Straw joins Ve Global board as non-executive director

    as the chairman of Thomas Cook’s Digital Advisory Board, where he led the travel brand’s digital transformation.  ... including his current role as senior advisor at McKinsey and his prior role as the chairman of Thomas Cook’s ...

    Kavita Singh - 05/07/2021 - 11:11

  6. Repeat success in your B2B marketing with the power of revenue attribution

    cooks in the kitchen So what is it about B2B customer journeys that make it so hard to correctly capture ... that occur at different points over a long period of time. The more cooks in the kitchen, the longer it tends ... the overview than for the B2B counterpart. Many cooks in the kitchen So what is it about B2B customer journeys ...

    Steffen Hedebrandt - 28/04/2021 - 10:39

  7. 7 predictions for B2B customer experience in a post-pandemic world

    selling to consist of real people – people who, perhaps, love cooking Indian food, enjoy cycling, like ... cooking Indian food, enjoy cycling, like taking the dog for a walk and watching their children play ...

    Ryan Higginson - 17/06/2021 - 14:26

  8. How to make your webinar stand out

    lifestyle webinars, yoga webinars, cooking webinars – you can do just about anything and you need to get ...

    Kavita Singh - 16/12/2020 - 13:32

  9. Award case study: Learn how Lamb Weston tripled its number of qualified leads through social and won the 'Grand Prix'

    company/agency If you’ve ever enjoyed the golden fries in McDonald’s, the triple-cooked wonders served in Gourmet ... the cooked product into its customer's hands, it sells itself 2. It sold through wholesale distribution ... in McDonald’s, the triple-cooked wonders served in Gourmet Burger Kitchen or LEON, you’ve experienced a Lamb ...

    Kavita Singh - 26/11/2020 - 16:16

  10. Register for 'How to build a marketing team culture for our times' roundtable

    CONGO COOK ISLANDS COSTA RICA CROATIA CUBA CYPRUS CZECH REPUBLIC DENMARK DJIBOUTI DOMINICA DOMINICAN ...

    Jason Taylor - 02/07/2020 - 17:31

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