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  1. Propolis April 23 roundtable RYI

    of CMOs in guiding proactive corporate strategy, in the face of recurring crises The impact of uncertainty ...

    scotty - 13/03/2023 - 10:10

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    company, they believed as much in their corporate brand as they did in their one software product.  Through ... and as their corporate signature. They made it the basis of their first advertising campaign and prominently announced ... users, based on personalities and psychographics, and the corporate cultures of the companies who choose ...

    Sue Mizera - 09/03/2023 - 11:16

  3. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    of their brand as their logo and corporate identity, others fully understand their brand is pure business ... their corporate profile in national opinion polls (acknowledged to be a ‘better company’) and for elevating ...

    Sue Mizera - 27/02/2023 - 15:39

  4. How Really B2B won Silver for ‘Best corporate decision-maker-targeted campaign’ at the B2B Marketing Awards for their work with Arden University

    of choice, and target a new corporate market. And who better to help them than award-winning agency, Really ... B2B? Together with Really B2B, Arden were able to sink their teeth into the corporate market ... of choice in the corporate market. Their creativity, excitement and laser focus has been refreshing ...

    David Rowlands - 14/02/2023 - 10:32

  5. Eight essentials for a successful global marketing rebrand

    and their emotions. Your brand also represents a corporate-wide vision that drives business performance, ... sustainability, company culture, customer experience and relationships, so aligning corporate strategy with your ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    corporate roles occupy so much the same territory or necessarily ride the same range, albeit in very ... different ways? Most corporate functions are happy stovepipes, giddily independent silos. A corporate ... You should also consider what the scenario of not engaging in this corporate brand initiative looks ...

    Sue Mizera - 15/12/2022 - 08:40

  7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    your corporate brand. You feel passionate about this, you’ve surveyed competition, you’ve analysed your ... one-act play? How might Aristotle have counselled you to successfully argue for a corporate brand ... successful brands, B2B or otherwise, doing, vis à vis their corporate brands to make you so passionate about ...

    Sue Mizera - 08/12/2022 - 10:09

  8. Feb 23 roundtable interest

    and Corporate Governance: Making ESG meaningful ESG is hot stuff in B2B organisations right now. ...

    scotty - 12/12/2022 - 13:00

  9. Propolis February ESG roundtable RYI

    February Propolis Leaders Roundtable: Environmental, Social and Corporate Governance: Making ESG ... (environmental, social and corporate governance) is hot stuff in B2B organisations right now.  Marketing, PR ...

    scotty - 06/12/2022 - 10:55

  10. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    units that face brands selling to corporates. In other words, this is the most B2C end of a very rich ...

    Joel Harrison - 15/12/2022 - 14:06


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