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  1. Kate Owen on how multifaceted ABM can be applied across higher education

    at UPP. “We are re-focusing the marketing function with greater attention on corporate marketing ...

    David Rowlands - 19/10/2021 - 16:26

  2. Five questions to help pinpoint your brand identity

    of an entire corporation, likely with years of complex history, story nuances and leadership changes- ...

    Charlotte Hartley - 23/09/2021 - 11:08

  3. News: Expandi Group announces the integration of AccountInsight into the group

    it essential to reach our corporate mission to deliver best-in-class ROI marketing to our clients. ...

    Lucy Gillman - 04/10/2021 - 10:43

  4. News: Thinkific appoints first CMO and new CTO

    management platform Hootsuite where he was VP of corporate marketing and led global marketing strategy, ...

    Lucy Gillman - 01/10/2021 - 12:27

  5. How to use data to optimise your marketing spend

    sectors, from small companies like plumbers and hairdressers to large financial corporations, law firms ...

    Kate Cox - 28/09/2021 - 09:52

  6. How to authentically represent Pride in B2B

    Internal & External talent There’s an inherent culture clash between the corporate world of B2B, ... about disrupting norms, celebrating uniqueness and difference. In contrast corporate culture, ... an inherent culture clash between the corporate world of B2B, and what Pride means to me. Rules, structures ...

    Matt Harper - 09/07/2021 - 17:35

  7. News: B2B Marketing Awards 2021 shortlist announced!

    including: ‘Best use of customer insight’; ‘Most commercially successful campaign’; ‘Best corporate ...

    David Rowlands - 25/08/2021 - 17:15

  8. For a successful corporate culture, "Get the brand in their souls!"

    ”If you want to have a successful, functioning, engaging corporate culture”, she once told me, ... thriving corporate cultures don’t just happen. It’s not about framing the new Core Values and putting them ... witnessed such an attempt in a large, multinational corporation, which shall go unnamed.) It’s about ...

    Sue Mizera - 11/05/2021 - 17:06

  9. Is it time to press the re-set button on your brand? Is it time for a business relaunch? 5 critical exercises to chart your course forward

    Branding What does your corporate audit reveal? In March’s blog, we wrote of the likely effects ... of COVID-19 on corporate cultures, big and small, the world over. We suggested a formal audit to determine ... and ubiquitous Zoom meetings, would have on corporate cultures. But we also raised the question: What ...

    Sue Mizera - 13/04/2021 - 11:11

  10. Can you outsource your sales team?

    of revenue numbers for any large corporation. This specialised function enables the actual sales folks ... large corporation. This specialised function enables the actual sales folks to attend to opportunities ...

    Satish Sadasivan - 28/06/2021 - 13:50

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