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  1. How chatbots can enhance your ABM strategy

    and efficiently route customers correctly when their needs require a human touch. Build account lists. Capture ...

    Justin McDonald - 19/01/2022 - 09:16

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    with a consumer brand because we assumed (not entirely correctly) that motivations in a popular category would ... Freedom from means escape from daily work, boredom, life, ageing, weight gain, and corrective surgery. As if cycling ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Approaching a new CMO role: An interview with Eric Schou

    you need to choose the correct delivery model to maximise the opportunity. From a marketing ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  4. Marketing automation implementation- where to begin?

    is spent reviewing and correcting the setup and account structure issues I see every day in automation ... the correct steps to implement a marketing automation software in the beginning means you’ll be able to scale, ... lists and segmentation in line with this. 2. Technical setup Ensuring the correct domain configuration ...

    Tom Ryan - 14/10/2021 - 15:23

  5. Improving ecommerce efficiency with product information management workflows

    to leverage a digital asset management (DAM) tool alongside it. This will ensure the correct assets are being ...

    Nate Holmes - 04/10/2021 - 17:32

  6. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    with a consumer brand because we assumed (not entirely correctly) that motivations in a popular category would ... Freedom from means escape from daily work, boredom, life, ageing, weight gain, and corrective surgery. As if cycling ...

    Sue Mizera - 15/09/2021 - 11:07

  7. What do hybrid events actually look like in the future?

    This means that there is a need for B2B marketers to know their customers to correctly target who will ...

    Kavita Singh - 19/08/2021 - 10:42

  8. With empathy, finding the way to the heart and soul of your company

    soft, even sweet emotions? Sure, these are common, largely correct associations. Empathy defined: More ... sweet emotions? Sure, these are common, largely correct associations. Empathy defined: More precisely, ...

    Sue Mizera - 10/02/2021 - 16:09

  9. Can marketing automation support employee wellbeing?

    is both completely correct and handled compliantly. 2. Automated email sequences vs. manual email workload ... is both completely correct and handled compliantly. anonymous user Blog United Kingdom 5 Average: 5 (1 ...

    Tom Ryan - 10/08/2021 - 17:05

  10. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    and helped garages swiftly find the correct Duckhams oil for their customers – just by typing in a car’s ...

    David Rowlands - 06/08/2021 - 10:28

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