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  1. Live reaction: Can ChatGPT write your B2B copy?

    for free. And – most shocking of all – they might not actually be terrible, or even awkward. You’d still ... content has just effectively become free to produce, it could be that standout content is about to be more ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    planning’ and “‘ogo-cop’) and as being cost-centres. Marketing as wholly strategic and business-based ... point to the costs of an initiative as a ‘stopper’ rather than the real reasons – uncertainty ... their ‘necks are on the line’  — it’s not just cost or turf that they’re thinking about or a lack ...

    Sue Mizera - 15/12/2022 - 08:40

  3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    idea, just give me another sales guy. Branding is just another costly marketing tactic to justify ...

    Sue Mizera - 08/12/2022 - 10:09

  4. propolis downturn proofing pack

    Claim your free 'Downturn Proofing' pack. Just fire us the form to claim your exclusive, ...       First name*   Last name*   Work Email*   Company Name*   Privacy policy   Yes- send me my free content ...

    scotty - 22/11/2022 - 11:16

  5. Propolis leaders downturn content pack and demo

    tour and claim your free Leaders' content pack. We can't wait to give you a whistle-stop tour ...

    scotty - 25/11/2022 - 12:00

  6. Leaders Roundtable Batten down the hatches

    purchase scrutiny – such as deeper forms of technical output, showing things like total cost of ownership? ...

    scotty - 16/11/2022 - 10:21

  7. Online marketplaces – Threat or opportunity for B2B vendors?

    and everything – typically at the lowest cost with the fastest delivery. In Asia, the Alibaba-owned Taobao ... audience and provide a ready-made, streamlined buying experience, they do this at the cost of vendor margin ... and marketplace, selling anything and everything – typically at the lowest cost with the fastest delivery. In Asia, ...

    Kieron McCann - 24/10/2022 - 09:46

  8. Editor

    of technical/market content for our main, free-to-all website in order to build interest in Propolis as part of our ...

    Jennie Barrick - 21/09/2022 - 13:09

  9. Analyst

    community. · Create regular, abridged versions of technical/market content for our main, free-to-all website ...

    Jennie Barrick - 21/09/2022 - 13:08

  10. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    the wider business informed and ultimately fuel success. Freeing up data flows to better support your ...

    Susan McKay - 12/09/2022 - 08:36

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