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  1. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    logo, tone of voice, public image or slogan that comes across really well in one country ... works in every country it operates within? This is an interesting question, and it speaks somewhat ... teams across different territories and countries work together with the translation agencies, and input ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  2. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    100 countries. “Businesses spend over one trillion dollars of direct spending on events. In the last ...

    David Rowlands - 13/10/2021 - 11:51

  3. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    maintains, a simple one-size-fits-all approach, rather one requiring adaptation to suit each country’s ...

    Lucy Gillman - 01/10/2021 - 09:45

  4. B2B Marketing privacy policy

    addresses correspond to zip codes or countries. Or it might be more specific: for example, how well ... Marketing Web sites in the UK or any other country including outside the European Economic Area ...

    a12admin a12 - 30/09/2021 - 16:14

  5. Part 1: This is the audit that every B2B business needs right now

    rocked the country more than the sorely-missed Glastonbury. So, why choose to look at your brand now? ...

    Mercè Cozens - 02/09/2021 - 09:44

  6. Top 7 B2B inclusion and diversity campaigns and initiatives

    150+ countries and 800+ organisations. You can sign up here! At B2B Marketing, we know we’re ...

    Kavita Singh - 25/08/2021 - 11:11

  7. Award case study: Find out how Cognism won the award for 'UK-founded martech vendor of the year'

    over 1000 customers in 30 countries with compliant prospect data. Read about their other 2020 ... of the countries in which it operates. It’s a challenge that Cognism has met head on for customers and the reason ... them to thrive in 2020. It operates in 30 countries, has 1000 customers, and delivers significant value ...

    Kavita Singh - 22/03/2021 - 15:16

  8. Marketing myopia too close for comfort?

    people and business. At a macroeconomic level, this is affecting most countries to some extent. Some ... At a macroeconomic level, this is affecting most countries to some extent. Some performed well, some not so well. ...

    Mercè Cozens - 16/03/2021 - 14:18

  9. Creating more effective global campaigns with Sam Crocker

    truth’ which will transcend countries and cultures. Trying to deliver one unified message across ... by language versus country and culture, so for example assuming the US and UK are fundamentally the same just ... will transcend countries and cultures. Trying to deliver one unified message across the globe ...

    Kavita Singh - 29/06/2021 - 14:38

  10. The challenges of global messaging, and a better path forwards

    words, where do you begin? How do you take a message that works in one country, and then adapt it to work ...

    David Rowlands - 11/06/2021 - 09:47

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