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  1. What’s in store for B2B marketing in 2022?

    webinars, research reports, and more. The community consists of eight ‘Hives’, which cover the core pillars ...

    David Rowlands - 07/01/2022 - 15:27

  2. The CMO's guide to account-based marketing in manufacturing and life sciences.

    goes on to explain how all the new digital marketing channels work to engage key accounts and covers ...

    Daniela fernandes - 13/12/2021 - 16:04

  3. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    It gets cover versions, it might get a new tempo, be played by synth not an orchestra, have a rap section ...

    David Rowlands - 10/12/2021 - 10:37

  4. Why your competitors are creating content in clusters (and why you should too)

    of your content pillars. On this pillar page, you cover the topic of energy efficiency as broadly ...

    Kerrie Malone - 06/12/2021 - 09:28

  5. The tautology of marketing operations job titles

    covering what I refer to as “capture to close” lead handling from web form to successful deal, as well ...

    Simon Daniels - 03/12/2021 - 08:47

  6. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and discernible impact on the bottom line.   Covering the harder to reach topics  Traditional media newsrooms have ... shrunk dramatically, and commercial pressures mean that publications are only able to cover a narrower ...

    Andrew Mildren - 02/11/2021 - 15:10

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    them focused and excited. This covers everything from push emails to providing forums to share ...

    Sue Mizera - 19/11/2021 - 09:34

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    experience as part of their KPIs. You should too. 4. Include reviews on your site As we’ve covered above, ...

    John Allen - 17/11/2021 - 08:39

  9. Universal identity resolution is a myth. It’s also a bad idea

    there’s no such thing as a universal ID A universal ID needs to cover a lot of ground from the open web ...

    Ray Kingman - 05/11/2021 - 09:31

  10. Marketing automation implementation- where to begin?

    The steps above cover a basic but well-thought-out implementation of any marketing automation software. ...

    Tom Ryan - 14/10/2021 - 15:23

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