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  1. News: Sage celebrates UK small businesses with the first B2B ad campaign on TikTok #BOSSIT2021

    ads, bespoke music, and working with a host of UK SME creators, Sage's campaign is supported ... to win a £5,000 home workspace. Some of the TikTok creators included: Illustrator @evamalleyart Ice cream ... @forsaintclements Mental health journals and planners creator @lovendu Accessories business @femmephat Food hacks ...

    Kavita Singh - 08/02/2021 - 16:54

  2. The hidden impact of creator personalities on business branding

    Branding Understanding the chain of influence of creators’ personalities on their technological ... segmentation and on-going product development says Sue Mizera As people, creators mostly fall into one of four, ... these profiles wind up in new technology because creators’ distinct goals, motivations and values drive the kind ...

    Sue Mizera - 25/10/2019 - 14:48

  3. No-code martech in practice – insights from a vendor

    martech can supercharge your marketing efforts Your role as a citizen creator How to leverage the best ... Real-world examples (and results) where citizen creator success has been delivered   Click below to watch ...

    Jack Mann - 25/03/2021 - 11:22

  4. Accenture acquires CGI and VR content creator Mackevision to boost customer experience

    Marketing technology Strategy Accenture has acquired the German producer of computer-generated imagery and immersive content Mackevision to strengthen its customer experiences with extended reality applications. Mackevision has developed the ability to le ...

    Molly Raycraft - 18/01/2018 - 09:49

  5. Aligning content to brand

    internal and external content creators Developing a focused content strategy Help! Our teams ignore our ...

    David.power_519256 - 17/02/2021 - 16:31

  6. Top 5 data analysis tools in B2B marketing

    are using the data in the organisation. Tableau has established three different roles: the creator ... Tableau has established three different roles: the creator, the explorer and the viewer. Depending on your ...

    Kavita Singh - 18/02/2021 - 13:45

  7. HP, Intel and Movidiam create art-inspiring campaign about remote work

    important, but there’s an element increasingly around the lifestyle of the creator.” The team decided to film ... and all very important, but there’s an element increasingly around the lifestyle of the creator ...

    Kavita Singh - 10/02/2021 - 14:12

  8. Content Creators are taking control

    content creators need to concentrate on their core role – their own creativity and developing a site’s ... style! 32669 blog/posts/2015/06/18/content-creators-are-taking-control In order to optimise a brand’s ... website and ensure focus is kept on the customer, content creators need to concentrate on their core role ...

    Oliver Jaeger - 18/06/2015 - 09:47

  9. From content creators to culture of content – the evolution of B2B content marketing

    more than just content creators 31833 ... blog/posts/2015/03/15/content-creators-culture-content-–-evolution-b2b-content-marketing It wasn’t very long ago that content marketing was still regarded with quite a lot of cynicism ...

    Joel Harrison - 15/03/2015 - 14:04

  10. Calling all experts: content marketing needs you

    and spending time with IP creators is key to a successful B2B marketing strategy, writes Kate Pickering Content ... ‘noise’, specialism is becoming increasingly important, and spending time with IP creators is key ...

    Kate Pickering - 17/05/2019 - 09:54


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