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  1. Brand guidelines: When should you start breaking the rules?

    then things can quickly become too restrictive, which can ultimately cause more damage to the growth ... and move organically without damaging its core distinctiveness. On the face of it, Salesforce is a CRM ... following the damaging impact the Covid-19 pandemic had on the mental health of the UK’s workforce. ...

    Danny Philamond - 04/08/2022 - 09:46

  2. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    range of services include catastrophic event restoration, water and flood damage restoration, fire ... and smoke damage restoration, COVID-19 decontamination, and emergency response planning.  The company ...

    David Rowlands - 08/07/2022 - 15:25

  3. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

    and customer service leaders are struggling to navigate this unwieldy tech landscape, and it’s damaging the CX ...

    Julie Lock - 06/05/2022 - 09:30

  4. How to design more accessible emails

    be cut off or lost, which can frustrate readers and can be quite damaging if your message gets lost. Try ...

    Elliot Ross - 12/04/2022 - 10:53

  5. Establishing the right goals in 2022 for small businesses

    loyalty, increased referrals and lasting growth for your business. Worst case, you risk damaging your brand ... customers, but the damage is also further magnified by lost revenue from the sharing of that experience. ...

    Rebecca Grimes - 20/12/2021 - 12:14

  6. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    for sales. According to the research, it’s also damaging to a business’ reputation: 45% of CX professionals ...

    David Rowlands - 20/10/2021 - 11:33

  7. How to realise the full potential of sustainability marketing

    and governance (ESG) credentials. Greenwashing can quickly damage or destroy trust in your brand. Communicating ...

    Leeya Hendricks - 26/11/2021 - 09:41

  8. Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning

    are damaging for brands, and where Lucy sees Grant Thornton going in the ‘new normal’ era.  DR: Hi Lucy! Thanks ... that are really damaging to a brand, or at the very least not the most effective? LC: Well, personally what I find ...

    Kavita Singh - 18/06/2021 - 11:52

  9. The state of the agency marketplace

    in agencies’ GI presented in the 2022 UK Agencies Benchmarking Report. Undoubtedly, damage to agencies’ bank ... of the damage. Another thing to keep in mind is that, although the average GI has increased compared to last ...

    David Rowlands - 19/02/2021 - 15:11

  10. Spamming versus cadence: Why marketers should know the difference

    risk damaging server credibility, but customer loyalty and brand reputation too. And now ...

    Adam Oldfield - 08/01/2021 - 16:45


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