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  1. How CogniClick can personalise your content for ABM success

    clients get to grips with the platform As Helen admits, taking on new bits of technology is easier said ...

    David Rowlands - 26/11/2021 - 14:56

  2. Five ways your marketing team can stand-out in your business

    is a lot easier since we are all batting for the same team and a genuine alignment on achievements. Put ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Four tips and tricks to think differently about content management and improve digital experiences

    is the name of the game, but it’s easier said than done. Organisational change, investment in the right ... of the game, but it’s easier said than done. Organisational change, investment in the right platforms ...

    Kieron McCann - 10/11/2021 - 14:59

  4. Gilroy

    through nurture, and on to winning major bids and deals. We are experts at working alongside your sales ...

    Daniela fernandes - 19/11/2021 - 14:11

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    be easier to unpack and uncover than in B2B. New motivational research specific to B2B and professional ... is a great deal of confusion: do we have the right data? Are we tracking the right customers? How should we ...

    Sue Mizera - 19/11/2021 - 09:34

  6. Planning for 2022: An interview with Mercè and Steven Cozens

    that are easier done in-person. DR: When it comes to planning for the year ahead, what’s your main piece of advice ...

    David Rowlands - 19/11/2021 - 10:26

  7. 11 words to delete from your B2B copy

    If, by swapping out a few words, you can make your content easier to read and understand, you’ll ... immediately stand out, just a little bit. Your marketing becomes a little easier to engage with, and your ...

    David McGuire - 18/11/2021 - 16:34

  8. The data and science you need to know when approaching ABM email marketing

    and quantified emotional with contrast.  “It’s a big deal to see that there’s an advantage to saying more. ...

    David Rowlands - 16/11/2021 - 09:39

  9. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    it easier for marketers to combine offline and online data to enable personalized B2B marketing ... the power of Dun & Bradstreet programmes to make it easier for marketers to combine offline and online ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  10. How to approach your ABX strategy

    cycle. Easier said than done. Leanne outlines three steps to align sales and marketing into one team: 1. ... Looking at the same data One of the fundamental areas to focus on is making sure you’re dealing ...

    David Rowlands - 10/11/2021 - 10:57

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