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  1. Attracting the next generation into the B2B world

    into the automotive industry. Which is why, in 2020 we launched our first Keyloop Dealer Tech competition. This scheme ...

    Michelle Wells - 04/07/2022 - 12:02

  2. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

    increase in conversion rates. 56% increase in conversion rates. Dealertrack: 36% increase ...

    David Rowlands - 14/06/2022 - 12:33

  3. Awards case study: Black Horse employs power of video to drive channel marketing campaign

    Digital Discover how Black Horse exceeded dealer take up objectives with a channel marketing ... provides finance for thousands of customers every year to buy their vehicle from a network of dealers ... with 80% of new cars bought using finance, quick and easy access to finance is paramount for many dealers ...

    Alex Clarke - 15/11/2016 - 16:56

  4. CASE STUDY: Auto Trader launches The Dealer Community

    Social Working with over 11,000 dealers, Auto Trader, the UK’s most popular motoring website, ... and customer insights. The challenge Auto Trader had long been communicating with its dealer customers via ... digitally during their online engagement with products and services within the dealer portal. In order ...

    Jason Taylor - 11/01/2012 - 15:29

  5. CAMPAIGN OF THE MONTH: Citroën drives digital DM

    dealers at a local level. Gemma Huckle reports French vehicle manufacturer, Citroën initiated ... an interactive direct mail and smartphone marketing campaign to raise awareness of its DS brand to its dealers ... a new model. It was therefore keen to increase campaign visibility and boost its ability to track dealer ...

    Anonymous (not verified) - 11/06/2012 - 17:11

  6. CASE STUDY: Swinton Bikes dealer campaign, by Red C

    Dealer Scheme clearly and succinctly. Bike dealers are busy individuals so we needed to grab ... messages, simple instructions and clear benefits. We made it as easy as possible for dealers to refer ... knowledgebank/branding/case-studies/case-study-swinton-bikes-dealer-campaign-red-c Summary   Generating leads is critical for an insurance company and their quality is paramount. ...

    Alex Aspinall - 11/11/2011 - 15:18

  7. CASE STUDY: 'Swinton Bikes dealer campaign' for Swinton Bikes by Red C

    it was important to communicate the financial benefits of joining the Swinton Bikes Dealer Scheme clearly ... and succinctly. Bike dealers are busy individuals so we needed to grab their attention. And we did. Our campaign ... and clear benefits. Measured on cost per call, dealer referrals are the single most cost effective of all ...

    Jason Taylor - 26/10/2011 - 14:33

  8. CASE STUDY: Pioneer engaged dealers in incentivised European sales drive

    Distribution (SD) dealers to focus on sales of professional DJ products throughout Europe. SD dealers are those ... for their continued contribution to sales of Pioneer products. Encouraging dealers to be loyal to the Pioneer brand ... knowledgebank/international-marketing/case-studies/case-study-pioneer-engaged-dealers-incentivised-e Pioneer, which was established in Japan more than 60 years ago, develops and manufactures ...

    Anonymous (not verified) - 04/08/2011 - 15:10

  9. CASE STUDY: ‘On your frequency’ for Thrane & Thrane, by CBC

    exhibitions, posters, sales literature, data sheets, dealer POS material, emails and presentations. The client ... marketing material. And this process began by activating the B2B marine dealers. Traditionally, SAILOR ... were just not getting through to dealers or end-users. To better control information flow and reach out ...

    Alex Aspinall - 16/11/2011 - 12:33

  10. CASE STUDY: eBay turn to SCi Sales to boost eBay Motors Pro

    Motors Pro puts dealer vehicles in front of over three million potential buyers every month- in a matter ... dealer vehicles in front of over three million potential buyers every month- in a matter of minutes. ... dealer in the UK. They introduced the proposition and explained how eBay Motors Pro could help expand ...

    Anonymous (not verified) - 02/09/2011 - 12:48


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