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  1. How NEX transformed from inter-dealer broker to agile fintech in under a year

    Strategy Branding Discover how NEX metamorphosed from an established business to an energetic new kid on the block When the owner of ICAP decided to sell the brand and its voice-booking service, the company's marketing team had to mould an entirely n ...

    Molly Raycraft - 03/11/2017 - 15:21

  2. CASE STUDY: Auto Trader launches The Dealer Community

    Social Demand generation Working with over 11,000 dealers, Auto Trader, the UK’s most popular ... feedback and customer insights. The challenge Auto Trader had long been communicating with its dealer ... with these customers digitally during their online engagement with products and services within the dealer portal. ...

    Jason Taylor - 11/01/2012 - 15:29

  3. CASE STUDY: Swinton Bikes dealer campaign, by Red C

    Dealer Scheme clearly and succinctly. Bike dealers are busy individuals so we needed to grab ... messages, simple instructions and clear benefits. We made it as easy as possible for dealers to refer ... knowledgebank/branding/case-studies/case-study-swinton-bikes-dealer-campaign-red-c Summary   Generating leads is critical for an insurance company and their quality is paramount. ...

    Alex Aspinall - 11/11/2011 - 15:18

  4. CASE STUDY: 'Swinton Bikes dealer campaign' for Swinton Bikes by Red C

    it was important to communicate the financial benefits of joining the Swinton Bikes Dealer Scheme clearly ... and succinctly. Bike dealers are busy individuals so we needed to grab their attention. And we did. Our campaign ... and clear benefits. Measured on cost per call, dealer referrals are the single most cost effective of all ...

    Jason Taylor - 26/10/2011 - 14:33

  5. CASE STUDY: Pioneer engaged dealers in incentivised European sales drive

    Distribution (SD) dealers to focus on sales of professional DJ products throughout Europe. SD dealers are those ... for their continued contribution to sales of Pioneer products. Encouraging dealers to be loyal to the Pioneer brand ... knowledgebank/international-marketing/case-studies/case-study-pioneer-engaged-dealers-incentivised-e Pioneer, which was established in Japan more than 60 years ago, develops and manufactures ...

    Anonymous (not verified) - 04/08/2011 - 15:10

  6. CASE STUDY: New business generation campaign by Market Makers for ADP Dealer Services

    of business solutions to the retail automotive industry, with a global turnover of US $7bn. Their dealer ... services portfolio includes the Autoline fully-integrated management system that provides dealers ... streamlining their business processes. Strategy In the UK, ADP has a 42% share of the total franchised dealer ...

    a12admin a12 - 15/01/2011 - 00:00

  7. Awards case study: Black Horse employs power of video to drive channel marketing campaign

    Digital Strategy Discover how Black Horse exceeded dealer take up objectives with a channel ... of dealers throughout the UK. It also sells finance through white label agreements with household brands ... with 80% of new cars bought using finance, quick and easy access to finance is paramount for many dealers ...

    Alex Clarke - 15/11/2016 - 16:56

  8. CAMPAIGN OF THE MONTH: Citroën drives digital DM

    of apps and print to target dealers at a local level. Gemma Huckle reports French vehicle manufacturer, ... DS brand to its dealers and customers. In previous campaigns, the company experienced low levels ... and boost its ability to track dealer marketing material. To address this, Citroën launched a digital DM ...

    Anonymous (not verified) - 11/06/2012 - 17:11

  9. Why B2B marketers need to embrace their inner nerd

    reputation for not breaking down, they compare a few prices and, ultimately, they go with a dealer who ...

    David McGuire - 23/10/2019 - 16:16

  10. Awards case study: How Bosch created the next generation of tradespeople

    remit) as well as dealer comms and events. Relying heavily on humour and straightforward execution, ...

    Molly Raycraft - 23/11/2018 - 14:37 - 1 comment

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