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  1. Awards case study: Find out how Auto Trader won the award for best customer engagement initiative

    connect value to cost. So, for dealerships who don’t maximise their usage, it can feel expensive. Many ... audience All 13,000 of Auto Trader's dealership customers, spanning four customer segments:  ... for dealerships who don’t maximise their usage, it can feel expensive. Many customers are sole traders, so ...

    Kavita Singh - 26/11/2020 - 11:52

  2. Why B2B businesses need speed to survive

    customer champions throughout the business; and has transformed the dealership and e-commerce experience ...

    Matt Simpson - 21/06/2021 - 14:39

  3. NEWS: Ford Retail rebrands

    24061 news/archive/news-ford-retail-rebrands The world’s largest dedicated Ford dealership Ford ... the dealership network during Q2 2014. The rebrand will be supported by a multi-platform campaign spanning press, ... The move is part of Ford’s ongoing strategy to align the business’ regional dealerships under one ...

    Jessica McGreal - 27/02/2014 - 12:18

  4. CAMPAIGN OF THE MONTH: Driving Ford forward

    the dealership and automotive company you’re buying from. Trust is even more vital when purchasing a fleet ... and it’s essential you trust the dealership and automotive company you’re buying from. Trust is even more ... rebrand wanted to address the mistrust associated with dealerships and the car manufacturing industry, ...

    Jessica McGreal - 16/07/2014 - 16:31

  5. A Paradigm Shift in Business to Business Marketing

    for vehicles in the United Kingdom is immense and continuously rising, putting dealerships (and consequently ... relationships with the dealerships very seriously. We create great relationships by having no up-front fees ... or time-based contracts, and dealerships only pay-per-click so, when a targeted visitor is delivered from ...

    Louis Rix - 23/11/2011 - 16:12

  6. CASE STUDY: 'Swinton Bikes dealer campaign' for Swinton Bikes by Red C

    Direct Summary It may seem like a bold move to approach the owners of bike dealerships directly ... knowledgebank/direct-marketing/case-studies/case-study-swinton-bikes-dealer-campaign-swinton-bikes-r Summary It may seem like a bold move to approach the owners of bike dealerships directly to ask ... the dealership showroom. To do this effectively we needed to enlist the help of bike dealership owners. ...

    Jason Taylor - 26/10/2011 - 14:33

  7. Big Data vs Little Data: Integrating your channels to deliver true one-to-one marketing

    of different marques that I service with different dealerships, owned by the same large chain. In the last two ... weeks I had need to take both of my cars into the dealerships and I have subsequently received, to date, ... dealerships don’t end up overzealously quizzing their clients. Why spend time and money on customer service ...

    Pamela Bath - 28/05/2013 - 15:08

  8. CASE STUDY: Swinton Bikes dealer campaign, by Red C

    Bikes decided to take an innovative approach, to incentivise bike dealerships to refer their customers. ... decided to take an innovative approach, to incentivise bike dealerships to refer their customers. To get ... bike dealership owners to hand out our specially designed Swinton Bikes business cards meant that our ...

    Alex Aspinall - 11/11/2011 - 15:18

  9. NEWS: Ford Retail launches ad campaign to promote TrustFord

    from the company’s national network of 65 dealership sites, including a sales executive, a general ... individuals who make up local dealerships will remain in the same roles under the new name. The rebrand, which ...

    Jessica McGreal - 03/06/2014 - 18:43

  10. Online and Offline Marketing Ideas for Car Businesses

    strategies help clients to learn about proper car dealership business. 22038 ... and product both at the same time. A car dealership business is very hard to establish. It is necessary ... business. Most car dealership businesses get popular due to their service quality. It is also very essential ...

    Alex Mathew - 12/08/2013 - 14:59

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