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  1. Five ways AI impacts demand generation

    help automate tasks. The biggest takeaway? You can grab every opportunity to make a deal or turn leads ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    close the deal faster, when people see that their peers are satisfied with your product or service, ...

    Richard Conn - 07/01/2022 - 12:30

  3. What’s in store for B2B marketing in 2022?

    is dealing with change, so too have B2B organisations demonstrating flexibility, adaptability, ...

    David Rowlands - 07/01/2022 - 15:27

  4. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    manage to deal with that mass of people looking for new opportunities? What sets out a ‘good’ candidate ... for these newly emerging roles? How do you deal with this? It's interesting because mid pandemic we had a lot ... of rolled up sleeves in our team and we all mucked in to deal with the situation at hand. However, ...

    David Rowlands - 17/12/2021 - 15:04

  5. twogether on winning Gold for ‘Best use of direct mail’

    to send it to decision-makers for deals that were further down the track and therefore we could influence ...

    David Rowlands - 21/12/2021 - 15:26

  6. Christelle Fraysse on the importance of a solid CRM system

    marketing awareness raising all the way to a closed deal.  Specifically, CRM systems can deliver a single ...

    David Rowlands - 16/12/2021 - 12:19

  7. Six B2B industries that should be leveraging marketing automation

    to build and maintain relationships is the difference between winning or losing a significant deal ... every interaction as tailored as possible to ultimately win the deal. Lead generation and lead nurture ...

    Tom Ryan - 14/12/2021 - 08:58

  8. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    department? Well, your customers, employees or shareholders don’t just deal with your marketing team! ...

    David Rowlands - 10/12/2021 - 10:37

  9. The tautology of marketing operations job titles

    covering what I refer to as “capture to close” lead handling from web form to successful deal, as well ...

    Simon Daniels - 03/12/2021 - 08:47

  10. News: Hiscox launches card game to educate businesses about cyber security

    card. Virus: 31% of firms affected by a cyber-attack had to deal with a virus infection. Pairs ... compromise: 28% of firms had to deal with payment diversion fraud arising from business email compromise. ...

    David Rowlands - 30/11/2021 - 09:52


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