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  1. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... provider of business decisioning data and analytics, today announced the appointment of Susan McKay ...

    David Rowlands - 13/01/2022 - 16:19

  2. Three demand generation focus areas you need to know

    influence strategy and marketing decisions. Knowing whether a lead is exploring product information or has ... What content do they finally engage with to make a purchase decision? Content gap insights As content ... business buying decisions, thanks to the insights that CDPs provide marketers with. This will only get more ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. How chatbots can enhance your ABM strategy

    insights, and more. Chat analytics offer KPIs marketers can use to inform decision-making throughout ...

    Justin McDonald - 19/01/2022 - 09:16

  4. Five ways AI impacts demand generation

    but work in tandem with their skill set for increased accuracy when making decisions that are crucial ... towards customer satisfaction. AI gives sales accurate insights into business decisions, identify ... their decision, and they'll provide valuable customer insights as well! Exit-intent popups: Personalised ...

    Satish Sadasivan - 14/01/2022 - 09:00

  5. 10 lessons learned after 10 years of modern selling

    to work. Additionally, data from McKinsey has found that 85% of B2B decision makers expect hybrid ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  6. Abhi Morjaria on diversity and inclusion in B2B spheres

    innovation and better decision-making. I challenge every company to look at their workforce and honestly say ...

    David Rowlands - 12/01/2022 - 14:12

  7. Practical magic: Cooking up a potion for success for your ABM programme

    developing a deeper decision-making relationship with a specific contact or advocate along the way? How can ...

    David Rowlands - 07/01/2022 - 09:03

  8. What’s in store for B2B marketing in 2022?

    profiles is invaluable when making data-driven, impactful decisions that grow the company. ...

    David Rowlands - 07/01/2022 - 15:27

  9. twogether on winning Gold for ‘Best use of direct mail’

    to send it to decision-makers for deals that were further down the track and therefore we could influence ...

    David Rowlands - 21/12/2021 - 15:26

  10. Five of the best digital marketing strategies B2B can learn from B2C

    Purchasing is always an emotional decision, so your B2B strategy should focus on producing an emotional ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

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