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  1. B2B martech: The marketing leaders’ perspective

    measure how successful your tech is? Who, and what, drives your decision making process? Where do agencies ... martech stack? How can you measure how successful your tech is? Who, and what, drives your decision making ... ever-expanding martech landscape to capitalise on new opportunities, make clear buying decisions, and demonstrate ...

    David Rowlands - 27/03/2023 - 09:37

  2. News: World’s first B2B Tiktok studio launches across the UK, US and Europe

    for those making buying decisions. When compared to more traditional channels like trade press or LinkedIn ...

    David Rowlands - 02/03/2023 - 13:50

  3. How Really B2B won Silver for ‘Best corporate decision-maker-targeted campaign’ at the B2B Marketing Awards for their work with Arden University

    General B2B marketing Marketing department Master- Executions & Campaigns Campaign management Download this now Arden University have been championing online learning long before it became a norm. During the pandemic, this space became flooded. They n ...

    David Rowlands - 14/02/2023 - 10:32

  4. News: Recent research sheds light on the state of PR in B2B

    the opinions of 100 senior marketing decision-makers and 50 CEOs from UK-based B2B companies, sought ...

    David Rowlands - 08/02/2023 - 14:40

  5. March 23 roundtable register

    and which to scrap Tech innovation or efficiency – what’s driving this decision-making process Building ... a winning business case for new martech investment The role of wider marketing teams in the decision ...

    scotty - 27/01/2023 - 09:38

  6. Media and training marketing executive

    more informed decisions, develop professionals and enable them to create more business opportunities. ...

    Jennie Barrick - 20/01/2023 - 14:33

  7. Revenue operations manager

    and dashboards. Data-driven decision maker. Outstanding analytical skills. Ability to translate quantitative data ...

    Jennie Barrick - 12/01/2023 - 15:20

  8. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    themselves were both SME focused, therefore not having to deal with the complexity of complex decision making ...

    Joel Harrison - 15/12/2022 - 14:06

  9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    This discipline, of which Ihave written briefly, holds that we all make the easiest, smoothest decisions when we ...

    Sue Mizera - 15/12/2022 - 08:40

  10. Inbox Insight

    brands across the globe to reach the right decision makers, with the right content in the right way when ... Insight combines a 360º perspective of what content senior decision makers are consuming with third party ...

    Jerusa Calliste - 22/11/2022 - 13:14


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