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  1. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    and analytics, has announced that it has entered into definitive agreements to acquire Eyeota and NetWise. ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  2. Planning for 2022: An interview with Mercè and Steven Cozens

    they contributed to the bottom line and are able to forecast marketing contribution for 2022 will definitely have ...

    David Rowlands - 19/11/2021 - 10:26

  3. 11 words to delete from your B2B copy

    better, if you include readability in the job definition). So whenever you choose “utilise” instead ...

    David McGuire - 18/11/2021 - 16:34

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    is looking for a CPaaS definition, be proactive. If someone has sent a general query out about facilities ...

    John Allen - 17/11/2021 - 08:39

  5. Universal identity resolution is a myth. It’s also a bad idea

    is perceived to be the universal ID – it is by definition a target and everyone that uses it shares the blame.  ...

    Ray Kingman - 05/11/2021 - 09:31

  6. Thinking of starting a B2B podcast? Ask these three questions first

    the cause, there are definitely two kinds of podcasts: ones that have a clear purpose, and ones ... What are we definitely committed to? Finally, it’s important right from the start to set yourself some ...

    David McGuire - 20/10/2021 - 09:34

  7. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    – but I definitely encourage people to think more holistically about the experience they want to create ... of local nuances and local markets. Particularly at the moment, we’re definitely seeing a trend that’s ... Translation agencies can definitely still play a role in driving a consistent, strong global brand message. ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  8. Kate Owen on how multifaceted ABM can be applied across higher education

    the definition of ‘accounts’?,” Kate laments. She even goes so far as to suggest that children choosing schools ...

    David Rowlands - 19/10/2021 - 16:26

  9. How to use data to optimise your marketing spend

    the time to call, they are definitely demonstrating ‘high intent’. "Phone calls are growing ...

    Kate Cox - 28/09/2021 - 09:52

  10. Straight line to concentric circles – The complex world of B2B buying in 2021

    is the nonlinear process that B2B buying groups navigate to make purchase decisions.- Gartner definition. But, ... decisions.- Gartner definition. But, aren’t we familiar with the B2B buying process as, a 5-step  linear ...

    Satish Sadasivan - 04/08/2021 - 10:56

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