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  1. Three demand generation focus areas you need to know

    This gives marketers a 360-degree view of the buyers' behavior, increasing the value of every touchpoint ... easier to engage with leads at various stages of the buying process if you have a 360-degree view of your ... currently excel in this. That's why it's so important to have a 360-degree view of your customers, ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. What’s in store for B2B marketing in 2022?

    a 360 degree view of their customers. Use what you know about your customers and prospects in every ... degree view of customer interactions with a brand across all channels. Having access to these customer ...

    David Rowlands - 07/01/2022 - 15:27

  3. The 360-degree customer view: What does it mean and how can you actually achieve it?

    loves the idea of customer obsession and a 360-degree customer view, don’t they? Well, we’re ... marketers placing greater focus on their existing customers. 360-degree view of the customer: Everyone wants ... it, but what even is it? “I think a lot of organisations talk about a 360-degree view, but I also ...

    David Rowlands - 04/11/2021 - 11:22

  4. The tautology of marketing operations job titles

    doing a “Marketing Planning” module as part of my Business Studies degree (many years ago…) and slightly ...

    Simon Daniels - 03/12/2021 - 08:47

  5. Five ways your marketing team can stand-out in your business

    degree level accreditations and other qualifications that even the best of us have never even heard of. ...

    Abhi Morjaria - 24/11/2021 - 08:56

  6. ABM expert Robert Norum on how to run your ABM pilot

    of degrees. From his point of view, if you’re running an ABM programme at scale, “you’re probably using all ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  7. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    than read. Approach humour and informality with a degree of caution. Make sure it suits the context, ...

    Lucy Gillman - 01/10/2021 - 14:20

  8. How employee engagement can help B2B organisations grow

    to the degree of dedication and connection that an employee has with a company. It is the process of creating ...

    Braja Roy - 15/09/2021 - 12:22

  9. How to make good content that will improve your SEO

    They trudged through law degrees and years of on-the-job experience to become the medical experts ... profile will tell Google that our solicitors have a degree, hold APIL qualifications, specialise ...

    Charlotte Hartley - 24/08/2021 - 14:56

  10. Straight line to concentric circles – The complex world of B2B buying in 2021

    a high degree of ease in purchase, and three times more likely to buy a bigger deal and have less regret. ...

    Satish Sadasivan - 04/08/2021 - 10:56


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