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1. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

   insurance, manufacturing, transportation, multi-unit residential, single-family homes, and more. Businesses, ... needs, for example, are going to be far different than an insurance adjuster’s needs. So it was critical ... diverse practice areas—including healthcare, education, government, hospitality, insurance, manufacturing, ...

   David Rowlands - 08/07/2022 - 15:25

2. News: Monthly roundup of new hires in B2B

   wait to start working with the team and clients!” Gavin Peters, VP marketing, Genasys The insurance ...

   David Rowlands - 01/06/2022 - 09:59

3. Funny is as funny does: Steve Mudd on humorising your B2B brand

   their brands and make them more compelling.” See B2C insurance companies  Geico  whose ads star the Geico ... Gecko  à la  Compare the Meerkat or  Progressive ’s dead pan, tongue in cheek work. “They made insurance ...

   David Rowlands - 07/04/2022 - 14:51

4. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

   as customers have sought reassurances over their purchases, on everything from travel to insurance and delivery ...

   Dan Baddeley - 31/03/2022 - 14:14

5. News: Hiscox launches card game to educate businesses about cyber security

   preparedness in the UK and beyond. Global specialist insurer Hiscox has taken cyber security to the tabletop ...

   David Rowlands - 30/11/2021 - 09:52

6. Engaging your strategic influencers: What B2B marketers can learn from B2C

   blogger, Angie Panezott, on the ecommerce transformation currently taking place in the dental supply ... processes, standardized data, regulations, and concerns of channel conflict. Angie Panezott,  The Dental ... Prophet, blogs about the dental industry. Her experience in the dental supply industry makes the case ...

   Prelini Udayan-... - 25/09/2014 - 12:26

7. News: Sentry Insurance launches 'What Can Be' brand campaign led by Merkle B2B

   General B2B marketing Professional development Wisconsin-based mutual insurance company Sentry ... Insurance has launched its latest brand campaign ‘What Can Be” led by agency partner Merkle B2B. The aim ... insurance agents as they envision the company’s future plans through animations. Both ads were directed, ...

   Kavita Singh - 08/01/2021 - 10:37

8. News: Hiscox launches ‘dreams’ campaign highlighting small business owners

   Small business insurer Hiscox has announced its advertising campaign in the US, with two videos ... will be protected with small business insurance tailored to their specific needs.  Adryanna Sutherland, chief ... insurer Hiscox has announced its advertising campaign in the US, with two videos that highlight ...

   Kavita Singh - 21/01/2021 - 11:38

9. How to: Make the most of first-party data

   or contact forms, is incredibly valuable. If the dental chair you’re selling has a seat warmer, the creative ... creative. If you sell dental equipment, for example, and you know that your prospect is actually ... if you’re targeting a dental group with multiple locations, a message about a single dental chair won’t ...

   Alex Clarke - 03/05/2016 - 12:46

10. Russ Findlay appointed Group CMO at Hiscox

    General B2B marketing Specialist global insurer, Hiscox, has announced that Russ Findlay has been ... with Hiscox since 2013, and most recently served as CMO Hiscox USA. During his time with the insurer, he has ... the brand to become synonymous with small business insurance in the US. I’m excited that the rest ...

    David Rowlands - 09/07/2020 - 09:33

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