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  1. News: Susan McKay joins Dun & Bradstreet as international CMO

    countries and 120 offices for all marketing capabilities. Prior to that, Susan spent 15 years in Asia, where ...

    David Rowlands - 13/01/2022 - 16:19

  2. How and why marketing must drive sustainability

    and in the office. Research shows this strategy can have real traction, particularly with younger generations. LG: ...

    David Rowlands - 11/01/2022 - 08:47

  3. Eight areas that marketing need to focus on to future-proof their 2022

    and office workers without interfering with the time it takes to respond. 2. Making hybrid working work ... I love new ideas to help sales and marketing manage the office/WFH challenge efficiently. The company ... and highly targeted medium when people return to offices. Want to learn more valuable insight from industry ...

    Kate Cox - 10/01/2022 - 15:16

  4. What’s in store for B2B marketing in 2022?

    to attract these workers. Companies who had hoped to get office workers to return to a “traditional” place ... 2020 and 2021, many of us experienced the virtualisation of our offices and workplaces, as remote ... redefined the role of the office and technology is providing new solutions to increase our capabilities. ...

    David Rowlands - 07/01/2022 - 15:27

  5. Five of the best digital marketing strategies B2B can learn from B2C

    Marks, chief marketing and communications officer at ServiceNow, talked about the organisation’s thought ... when mockumentaries like Parks and Recreations and The Office were all the rage?  Well, so did Slack.  ... DocuSign’s 1,000,000 customers range from office managers at 15 fortune 500 companies to humble sole traders. ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  6. twogether on winning Gold for ‘Best use of direct mail’

    at home or to the office in an effective way that will get customer’s buy-in. When done right, direct mail ...

    David Rowlands - 21/12/2021 - 15:26

  7. Establishing the right goals in 2022 for small businesses

    with an ever-increasing demand for responsiveness to customer inquiries, something that the “chief everything officer ...

    Rebecca Grimes - 20/12/2021 - 12:14

  8. Why SMBs are looking for guidance and support from B2SB marketers

    and people stopped coming to the office, so we didn’t renew the lease.”- Cargo “Small Talk” SBO Panelist ...

    Dan Gliatta - 29/11/2021 - 09:25

  9. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    resources officer. Responsible for developing and executing human resource strategy in relation ... to the overall business plan, the chief human resources officer (CHRO) share of hires grew by 56% over the past ... Chief revenue officer. In charge of a company’s revenue streams and accountable for driving integration ...

    David Rowlands - 28/10/2021 - 16:41

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    officers – which prevent the CMO from acting as the single voice of the customer and conductor of brand ...

    Sue Mizera - 19/11/2021 - 09:34

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