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  1. Designing a digital marketing strategy

    and grow their presence heightens. We consider key elements of designing an effective digital marketing ...

    Daniela fernandes - 07/01/2022 - 11:32

  2. Why you need emotional marketing in 2022

    something that is purely designed to stimulate the audience. Some of the most memorable ad campaigns trigger ...

    David Rowlands - 20/01/2022 - 08:51

  3. How chatbots can enhance your ABM strategy

    relevant products and services. Companies can even program bots to ask questions specifically designed ... chatbot forms designed to gather specific information via data inputs to develop more effective ABM ...

    Justin McDonald - 19/01/2022 - 09:16

  4. Abhi Morjaria on diversity and inclusion in B2B spheres

    by Brooklyn-based digital designer and product strategist Amélie Lamont who states: “Saying you’re an ally is much ...

    David Rowlands - 12/01/2022 - 14:12

  5. What’s in store for B2B marketing in 2022?

    designed to make your life easier.  Two thirds of users say they can't tell if they are talking ... by AI, designed to appeal to human emotions. No matter what you use AI for in your marketing processes, ...

    David Rowlands - 07/01/2022 - 15:27

  6. Everything you need to know to create a high-converting B2B product page design

    success CX Your product page design can make a real difference to whether or not customers convert. Here, ... product page design must be crafted to perfection. B2B product pages shouldn’t follow the same structure ... are communicated so product page design can be updated accordingly.  The goal of your B2B product page ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  7. News: Hiscox launches card game to educate businesses about cyber security

    and competencies AI Analytics Hiscox has designed an educational cyber security card game, No Phish, inspired ... by the fifth annual Cyber Readiness Report. No Phish is designed to introduce new audiences to cyber security ... with the launch of No Phish, a new card game designed to help businesses learn about cyber readiness. No Phish ...

    David Rowlands - 30/11/2021 - 09:52

  8. Gilroy

    The Pavilion Basing View Basingstoke RG21 4RG United Kingdom ABM Content Marketing Customer Insight Design ... Digital Marketing Lead Generation Social Media Services Web Design Business Services (eg. post, transport, ...

    Daniela fernandes - 19/11/2021 - 14:11

  9. How CogniClick can personalise your content for ABM success

    Helen outlines two formats that are designed for larger audiences and also facilitate personalisation: ... It doesn’t stop there. Although originally designed for marketing, CogniClick has expanded to be used ...

    David Rowlands - 09/12/2021 - 11:58

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    developments and programs—from product (re-)designs to social media messages to events and online communities— ... be described as 'MM in action,' was designed to explore these questions: Could the reasons ... requiring specific designs and techniques, to apply to future MM studies, including those in B2B? Target ...

    Sue Mizera - 19/11/2021 - 09:34

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