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  1. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    These track your lead’s activities to determine if they’re likely to convert or not. 5. Align your sales ...

    Richard Conn - 07/01/2022 - 12:30

  2. Establishing the right goals in 2022 for small businesses

    to do business with. As B2B marketers determine business goals for the upcoming year, it is paramount ... and understand its realities Before marketers can put 2022 plans into place, it’s crucial to determine the type ...

    Rebecca Grimes - 20/12/2021 - 12:14

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of marketing. Three broadly defined routes help determine customer intimacy: data-mining, customer and market ... findings across these disciplines. If you are content with your approach and determination of customer ... you’ll want to read on. Self-determination theory—a key to unlocking customer intimacy? Recently ...

    Sue Mizera - 19/11/2021 - 09:34

  4. The big lie of thought leadership in B2B

    be useful at this stage is psycholinguistic profiling. This type of analysis allows us to determine ...

    Philip Trippenbach - 07/12/2021 - 09:12

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    for one instant as I briefly need to introduce Self-determination Theory (SDT). SDT is a discipline ...

    Sue Mizera - 01/12/2021 - 10:47

  6. Why SMBs are looking for guidance and support from B2SB marketers

    determine, or undermine, their success. “People worked better at home anyway. We gave them the choice ...

    Dan Gliatta - 29/11/2021 - 09:25

  7. Four game-changing insights driving customer acquisition in a digital world

    will: Capture online research of actual buyer journeys to determine purchase intent signals. Deliver ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  8. The data and science you need to know when approaching ABM email marketing

    cadence to set a sales appointment to determine which audience was the most responsive. The e-book ...

    David Rowlands - 16/11/2021 - 09:39

  9. Taking the pulse of your brand and communications

    and how it is perceived by potential customers. Cost-cutting and determination can only go so far, your ...

    Mercè Cozens - 27/10/2021 - 09:57

  10. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    the principles of MM and its affiliation with self-determination theory. Blog two outlines how MM can help ... simultaneously empowers customers’ self-motivation and self-determination.  The new normal: All developments, ...

    Sue Mizera - 13/10/2021 - 09:49


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