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‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)
as the cultures of the two rivals were very different; in an attempt to bring the companies together, the new ... differences they could provide us were ‘simplicity’ vs. ‘scalability.’ This was backed up with impenetrable ... to the real product differences: their brand personalities. We were keen to explore these results further, ...
Sue Mizera - 09/03/2023 - 11:16
News: World’s first B2B Tiktok studio launches across the UK, US and Europe
in your brand. We believe that B2B brands need to think differently, more fiercely. This means ...
David Rowlands - 02/03/2023 - 13:50
A new year, a new set of priorities: Tackling your 2023 budget
or say that will make any sort of meaningful difference – especially for brands. WARC recently ... of different topics in relation to their marketing strategies: The most glaringly obvious point is the first ...
Oliver Budworth - 25/01/2023 - 14:36
Eight essentials for a successful global marketing rebrand
geographies when some work remotely, some are on-site and others work from different locations – perhaps ... this for remote employees with pre-recorded content and consider live broadcasts that work across different time ... is no longer a nice to have but a business imperative. Different countries have different regulations ...
Yasutaka Mizutani - 19/01/2023 - 12:35
Live reaction: Can ChatGPT write your B2B copy?
one size does not fit all. Different content formats can be more effective at different stages ... of the sales cycle, and for different types of audiences. In this blog post, we'll introduce you ... on – but it opens with a cliché, and that repeated “different” doesn’t really work. I’ve definitely read worse from ...
David McGuire - 12/01/2023 - 14:34 - 1 comment
Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)
different ways? Most corporate functions are happy stovepipes, giddily independent silos. A corporate ... into play. If your company is an explorer who stands for innovation and courage, this requires different ...
Sue Mizera - 15/12/2022 - 08:40
Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022
winner was also extremely worthy, although for completely different reasons. Oliver’s ‘Black futures’ ...
Joel Harrison - 15/12/2022 - 14:06
Event Sales Executive
difference. Key Responsibilities Maximise delegate sales revenue through consultative, value-led sales ... The resilience to carry on when faced with knock backs and the versatility to try different approaches Hungry ...
Jennie Barrick - 01/12/2022 - 09:54
Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)
the speaker appeals to that audience in three different areas: Ethos: Speaker’s preparation, authority ...
Sue Mizera - 08/12/2022 - 10:09
Events & Media Business Development Executive
to carry on when faced with knock backs and the versatility to try different approaches Highly organised, ...
Jennie Barrick - 01/12/2022 - 14:35