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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   merging proved a lot more difficult than anyone had anticipated. Staff were confused and a bit in shock ...

   Sue Mizera - 09/03/2023 - 11:16

2. Eight essentials for a successful global marketing rebrand

   you use. Epic marketing translation fails aren’t difficult to find. ‘Come alive with the Pepsi ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   Consider, as well, that these difficult, rocky times we’re in, with uncertainty high and budgets tight, ...

   Sue Mizera - 15/12/2022 - 08:40

4. In Web 3.0 terms, today is 1995

   blockchain, Dapps, tokens, etc. (see pic above) are alien to marketing, and that makes it very difficult ...

   Joel Harrison - 10/11/2022 - 16:43

5. Propolis December roundtable RYI landing page

   Register your interest It’s never been more difficult to build or optimise your B2B marketing team. ...

   scotty - 17/10/2022 - 14:40

6. Propolis December roundtable linkedin

   It’s never been more difficult to build or optimise your B2B marketing team. Economic circumstances ...

   scotty - 17/10/2022 - 14:07

7. Events are the catalyst to your customer journey: An interview with JR Sherman

   an event so special, it would be difficult for them to say. You’d hear a lot about ‘energy’” The switch ...

   David Rowlands - 08/09/2022 - 09:34

8. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

   difficult for startups to access funding in the months to come. Generally, when funding is tight, founders ... this without even a small-scale marketing strategy can be difficult.  The best kept secret of marketing ... difficult decisions on what strategies would provide the best return on our investment, and work alongside ...

   Luis O'Cleiry - 28/07/2022 - 09:11

9. Brand guidelines: When should you start breaking the rules?

   have a vice-like grip, it can be difficult to respond and meet fresh consumer demands – and stay ahead ... share. It’s important, therefore, to always ask difficult, unsettling questions. What’s contributing ...

   Danny Philamond - 04/08/2022 - 09:46

10. Why the moon landing began with good branding

    important, difficult, expensive and exciting. Promises include the Project Rover nuclear rocket, the lunar ...

    Sue Mizera - 03/08/2022 - 09:59

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