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  1. Four game-changing insights driving customer acquisition in a digital world

    digital self-serve and remote human engagement over face-to-face interactions. B2B sales and marketing ... buyers are researching products and services online. It’s our job as marketers to stock the digital ... Customer experience Customer insight General B2B marketing Professional development Master- CX ...

    Christine Bailey - 22/11/2021 - 14:15

  2. Five ways your marketing team can stand-out in your business

    General B2B marketing Professional development Sales and marketing alignment Master- Strategy ... Long gone are the days of marketing being seen as the advertising department, a team who can send some ... distant sales-marketing relationship. In this changing landscape, how can marketing become more visible ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. B2B Marketing Awards 2021: Check out the winners here!

    Event Download this now B2B Marketing Awards 2021: Check out the winners here!   Celebrating ... the industry-leading organisations, the 16th annual B2B Marketing Awards honored the best in B2B. Download this guide ... to find out who the winners are. From the best use of thought leadership and ABM to the B2B marketer ...

    Daniela fernandes - 26/11/2021 - 12:11

  4. How to realise the full potential of sustainability marketing

    Customer experience Customer insight General B2B marketing Master- Growth Advocacy Customer ... into their marketing strategy. However, these activities can often be gradual and fail to harness the full opportunity ... detailed, concrete and joined-up ESG efforts and outcomes as part of your marketing strategy can quickly ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. How CogniClick can personalise your content for ABM success

    ABM Customer experience Customer insight General B2B marketing Sales and marketing alignment ... marketers to be really clever with their insight, thought leadership and create engaging content ... audience. Create a platform that gives marketers multiple possibilities to create interactive campaigns, wow ...

    David Rowlands - 26/11/2021 - 14:56

  6. Planning for 2022: An interview with Mercè and Steven Cozens

    General B2B marketing Marketing department Professional development Master- Strategy & ... Evolution Planning Strategy In a recent interview with David Rowlands, editor at B2B Marketing, interviews ... of long-term planning and more. DR: How do you think marketers’ budget will change for 2022 planning? ...

    David Rowlands - 19/11/2021 - 10:26

  7. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    Master- Growth With marketers constantly in pursuit of the next great strategy, tactic or channel, ... it can sometimes feel like there is no status quo – just change. With that in mind, B2B Marketing ... and Twogether wanted to take stock of what the board will care about when it comes to evaluating marketing ...

    Daniela fernandes - 23/11/2021 - 15:20

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    brand development is often lacking and wherein digital commerce marketing is often data-rich but insight ... Content marketing Customer experience Customer insight General B2B marketing Marketing department ... will be exploring what we are calling Motivational Marketing in three successive blogs. In this three ...

    Sue Mizera - 19/11/2021 - 09:34

  9. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    Content marketing Creative Customer insight Digital General B2B marketing Marketing department ... your customers. By building UGC into your marketing plan, you’re able to reach more people in a digital ... to increase your reputation through content marketing that you didn’t have to pay for, you’d be waiting ...

    John Allen - 17/11/2021 - 08:39

  10. Gilroy

    Digital Marketing Lead Generation Social Media Services Web Design Business Services (eg. post, transport, ... and marketing teams, to a set of common objectives, within our proven framework for success. Our insights-led, ... customer-centric methodology applies the strategic intent of ABM to a digitally led, multi-channel approach. ...

    Daniela fernandes - 19/11/2021 - 14:11

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